Normal Attractive Women

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Women are treated differently based on their appearance. "Because beautiful people may be perceived as having better lives that are free of the problems of normal people (Dion, Berscheid, and Walster 1972; Kanner 1994), advertisements for problem-solving attractiveness-relevant products may be more effective if the models are normal looking."(Bower, Amanda B., and Stacy Landreth.) They think that just because a woman is highly attractive that they won't have a difficult life and don't have everyday problems like normal people. "The appearances of HAMs are both idealized and unrealistic and have been called "haunting images of perfection" (Richins 1991, p. 71). The elements of HAM beauty include a beautiful facial appearance (Richins 1991), …show more content…

Normally attractive models are considered attractive but not beautiful in the idealized manner of HAMs."(Bower, Amanda B., and Stacy Landreth.) Highly attractive women are idealized which makes normal women less attractive. Normal attractive models are not considered beautiful because they are compared to how a normal woman would look like. "An important difference between HAMs and NAMs is in the attributions made about each. Highly attractive models tend to be associated with the "what is beautiful is good" stereotype, in that beautiful people are believed to have more positive life outcomes (e.g., more successful careers, better marriages) and not suffer from the problems of "normal" people (Dion, Berscheid, and Walster 1972; Kanner 1994; Waister et al. 1966). Whereas NAMs are considered to be somewhat attractive, they are perceived to be normal people to whom these more positive life outcomes are not attributed. "(Bower, Amanda B., and Stacy Landreth.) Being beautiful can influence whether they become successful or not. Beautiful women are considered to have a successful life compared to normal women.

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