Neuromarketing

Neuromarketing is an up and coming field that will eventually take over how advertisements work. However, is this a good thing to society or are companies going to be able to control our free will and force us to buy things? People today think they are freely choosing products with no outside influence but are actually being influenced subconsciously from advertisements and their environments around them. Companies want your money and they will do anything it takes to get it, including appealing to your deepest emotions to make you love that product. The question is, is this ethical for a company to do so.

Neuromarketing is a science of advertising that uses different types of scans in order to see what appeals to the consumer’s emotions and how they feel about a certain product. There are companies across the world now trying to incorporate how people feel about products into how they will sell the products. The easiest example of this how Apple sells their products. They focus on how their product makes you feel and how it can make you feel better instead of saying this is what the product does. This is main emphasis on how neuromarketing works and appeals to the senses. When a company uses neuromarketing tools, such as brain scans, they are able to look at a consumers brain and see what type of emotions they are feeling when they see a certain product or advertisement. They can then use this to market the product to the masses by appealing to their emotions and senses, but can this be bad for consumers?

For one, advertisments will make you feel emotions and positive things about their product. Basically tricking you into purchasing a product that you may not necessarily need. It can’t force someone to purchase something but ...

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...kin. When in actuality collagen is a very large molecule that could never be absorbed by the skin and simply sits on top of the skin until the collagen is washed off. The company realized that collagen had a positive emotional response with consumers so they put it in their products to manipulate the consumer. If the consumer was simply educated than this product would fail because consumers know that there is no difference if there is collagen or not.

Neuromarketing is a new and upcoming field of advertising and can be beneficial in moderation. Society can’t let it come to a point where advertisers are forcing us to buy a product that they may not necessarily need. People need to become educated about how companies are advertising and what their products actually do in order to take control of big businesses instead of the big business taking over the consumers.