Reading Response

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In chapter five of Suitably Modern, Mark Liechty discusses the action of “doing fashion” and how it affects the middle class and consumption in Kathmandu. Chapter five poses the question; what is new and what is not? This concerns the class distinctions and if modernization is actually occurring. The middle class in Kathmandu is claiming its own domain through clothing and ostracizing themselves. The author deems this action as adornment he defines it by stating, “It is used to set individuals and groups apart from some and to signal sameness”. Adornment can be a class distinction but also a gender role distinction. Women practice adornment to be indifferent in their relationships with men. For example women can chose to use flashier make-up which can distinguish a married woman from an unmarried woman. Liechty associates fashion with freedom. Film coming to Kathmandu quickly generated the modernization of fashion and consumption. Films exposed the residents to different types of fashion. Ultimately, the middle class wants its own cultural zone; through fashion and consumption it hopes to completely fit in with one another and still be distinct from other classes.
In chapter six the Mark Liechty discusses how film and video viewing effected consumption and class distinction. In the 1990’s Kathmandu entered the mass-media age. Cinema and video games had an enormous influence on the middle class. Not only watching films at the cinema produced consumption, cinematic media products were brought to markets for sale. Importing of video technology occurred for the first time in 1978 and there were mass production. Having cinematic technology such as the VCR in the home signaled an individual’s status, gender, and age. The 1970’s were co...

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...onstrate the nature of the Kathmandu people to always want to remain “in”. Each section has an underlying theme of globalization and the aspiration for connectivity to western ideologies. The most significant and interesting aspects of these readings was the importance consumption has on the well-being of the citizens of Kathmandu. Consumption has to help the economy, but I found it very interesting that Mark Liechty only chose to focus on the deep rooted necessity to stand out but also belong. These readings fail to address in detail how the consumption of the middle class affects the lower and higher groups. I found myself asking; what about the lower and higher classes? The overarching theme threaded together by these chapters is displaying the important role consumption, in relation to social and economic standing, means to the middle-class people of Kathmandu.

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