Nearshoring Vs. Offshoring

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In this chapter the background and problem definition is described, that forms the basis for this research. There after the purpose, aim and research questions. Subsequently the literature review and research strategy taken to solve the research questions is given.
Finally findings, discussion and conclusion are presented.

This research examines two sourcing strategies for Swedish apparel companies. When China is getting increasingly expensive to operate in, isn’t there a closer favourable option for Swedish apparel companies to manufacture their garments? The research seeks to investigate the two sourcing strategies nearshoring vs. offshoring, and if nearshoring could be more favourable option. It compares the two biggest countries of apparel manufacturing to Sweden, Turkey and China.

The research takes a Swedish apparel company perspective: China is 6378 km and seven times zones away from Sweden, isn’t there a more closer ideal option, now when china is getting more expensive? Today textile is the second biggest trade between Sweden and China which represents 8, 3 billon SEK (Handel Sverige – Kina, 2013). Should Swedish apparel companies rethink and nearshore? Or is offshore to China still the most favourable option to offshore? Turkey is the nearshore option for this research. Turkey is a favourable choice because of its cheap labor force and because its proximity to Sweden. Turkey is also the nearshore choice since it is the second biggest trade partner with Sweden with apparel (SCB: s, 2013).

It is an applied research that describes that is designed to apply to the findings and solving the specific problem. It uses a quantitative approach with surveys and secondary data to come to a conclusion.
1.1 Background
Today China i...

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...ing is the processes of the company to other companies that are situated in a foreign country, and most likely have a different language and culture. Offshore outsourcing has benefits such as higher cost savings and access to highly skilled labor.

Nearshore outsourcing means sourcing service activities to a foreign, lower-wage country that is relatively close in distance and time zone. Nearshoring is a way of outsourcing in which an activity is placed to countries that are geographically nearer than offshore locations, they could also have similar cultural background as the outsourcing country and offering lower level of wages comparing to home market. The company anticipates benefiting from one or more of the following constructs of proximity: economic, geographic, temporal, historical, linguistic, cultural, and political or linkages (Goda Kvedaravičienė, 2008).

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