Naomi Wolf The Beauty Myth

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The subject of African American or black women’s hair is not a topic that the majority of people in the United States give much thought to. It may even be trivial to some. However, black women’s hair, its history, is entangled in the larger history of the United States. The latter has created a context in which black women have struggled to negotiate their blackness, and the idea of beauty as it relates to blackness, in the midst of a dominant white culture. How a black woman chooses to style her hair is all at once a practical, an aesthetic, an emotional, and a political choice, and as such it reveals critical internal negotiations of identity. Increasingly, black women, particularly young black women, have chosen to go ‘natural’. Naturals …show more content…

Wolf, he states, argues that the media perpetuates an unattainable standard of beauty. Further, he states that Michael Kimmel refers to the latter as the “male gaze,” because the media is dominated by males, white males to be precise. As such, this standard of beauty reflects Eurocentric patriarchal ideals of beauty. This idealized image of beauty consists of straight long, most likely than not blond, hair, white skin, and a tall slender build. This idea of femininity has become an obsessive quest that white women attempt to attain. Black women are further confined within this perfect idea of white beauty, in which black men are sometimes willing actors. Due to this idea of perfect white femininity, black women find themselves bound by both racial and gender …show more content…

Since the institution of slavery, the aim has been to tame the natural hair by subjecting it to alterations in order to disguise it. Ayana Byrd and Lori Tharps (2001) state that these processes were necessary not only to allow access to the American Dream but to calm white people. Post-emancipation black women found themselves with increasing time to dedicate to their appearance. Byrd and Tharps further state that the straightening of hair became an obsession to point where comb tests were used to determine membership to certain black churches. Straight hair in the early 1900s was a status symbol, it meant that one belonged to the middle class. Straightening one’s hair was a tool used to counter racist stereotypes of black appearance perpetuated by whites. Byrd and Tharps add that this aided the ‘new negro’ to gain acceptance into those areas of society to which they had been denied access. In essence straightened hair allowed for class mobility. This ushered a torrent of products aimed at providing quality straight hair such as Madame C.J. Walker’s products. By the 1920s, with the emergence of the Black nationalism in the 1920s, the process of hair straightening became a controversial topic. Marcus Garvey is famously quoted as saying “don’t remove the kinks from your hair! Remove them from your brain!” (Byrd and Tharps, 2001, p.38). Certain publications even

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