Myer: Company Overview

Introduction and Company Overview

Myer is Australia’s largest full line retail group with thousand of brands and plentiful trends and fashion. Myer has till now achieved, like sass & bide. Millions of customers visit Myer every year and there are almost half a million members of our Myer One, loyalty program.

Our business and market strategy is to cater our customers a fresh understanding of our brand, a revived and relevant range, improved service and in-store experiences.

Myer also has a commitment to corporate social responsibility and also follow the sustainability policy and procedures at the work place.

Myer sustainability

Customer service and satisfaction

Our sustainability strategy has focus areas:

Customer

Employees

Community

Organization

Team members coordination, respect for diversity and other ethics and values contributed it that.

Diversity

We respect the diverse cultures, gender, religion, caste, colour and appearances and always promote respectful behaviour and have proper evaluation ad auditing at workplace to not to promote any racial discrimination. We have more than half number of female employees in both leadership as well as sales roles. Gender diversity is strongly supported by us. We give equal opportunity to transgender by ensuring an equal opportunity and platform.

Safety at work

We ensure the safety of our team members, staff, and every person working with us. Myer dedicatedly and, act and rules for safety of team members, customers and suppliers is very important to Myer and we are committed to continually improving our safety performance. Job satisfaction, Attraction and engagement, Appraisal and Reward, Workplace health and safety, Workplace freedom and rights, Flexible working

The Key performance indicators are very much essential to accomplish the anticipated potential targets and bring changes in the current strategies and encourage learning about the new ones. It is also important to attain and retain the sustainable development and growth to exist in the future growing market environment.

Main Threats

Too high Prices:

There are other potential competetors in the market who have their controlled price strategy, and also they target the huge audience and not just the creamy layer of australia.

New competetors with innovative marketing strategies

Regulatory threats

Myer may be subject to regulatory investigations, by the (ATO).

Federal or State regulatory bodies including the Australian Competition and Consumer Commission (ACCC) can involve with the working of Myers on anonymous information.

There might be threat or risk from the outcome of investigations on Myers business and sales