Moto X Case Study

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Moto X is an Android Smartphone developed and manufactured by Motorola Mobility. Motorola’s Moto X, the first Smartphone fully assembled in the United States. Released in August 2013, Moto X is one of the company's first new products since it was acquired by in 2012.MOTO X responds to your voice, no touching necessary. Twist your wrist twice ; it becomes your camera. To Moto X, the magic words are “Okay, Google Now.”

On August 15, 2011, Google announced its intent to acquire Motorola Mobility for $12.5 billion; At the time, Motorola had just had its fifth straight quarter of losses, plus Google also wanted to have access to the company's portfolio of 17,000 issued patents as a means of defending its Android mobile operating system. Following the closure of the acquisition in 2012, rumors began circulating that Google and Motorola were developing a device known internally as the "X Phone", which would be the company's next flagship device. Reports indicated that the device was to have a focus on unique functionality in an effort to compete against Apple and fellow Android vendor Samsung, and that the company had experimented with curved screens and ceramics as possible hardware aspects. While Motorola's new CEO Dennis Woodside declined to comment directly on the X Phone project, he did mention that the company now had the "resources to do big things" because of its acquisition by Google, and that Motorola was "investing in a team and a technology that will do something quite different than the current approaches."

Moto X was revealed publicly for the first time during a press event on August 1, 2013, where it was announced that the device would be released by all major U.S. carriers, while Rogers Wireless later announced it woul...

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...llion from 2007 to 2009 the company was divided into 2 independent public companies, Motorola Mobility and Motorola Solutions on Jan 4 2011.
• Motorola Mobility Holding, Inc began trading on the New York Stock Exchange(NYSE) under the ticker symbol “MMI”
• August 15, 2011, Google announced that it would purchase Motorola Mobility for about $12.5 billion.
• 2012: On May 22, 2012, "Google Inc. (NASDAQ: GOOG) announced that the acquisition of Motorola Mobility Holdings, Inc. (NYSE: MMI) has closed, with Google acquiring MMI for $40.00 per share in cash." ($12.5 billion.
• 2013:
• Droid Maxx, Droid Ultra and Droid mini were announced on 23rdjuly 2013
• Moto X was launched in August 2013.
• Moto G was launched on Nov 13,2013
• 2014:On January 29, 2014, Google announced Lenovo plans to acquire the Motorola Mobility Smartphone business for approximately US$2.91 billion.

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