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Effect of advertising on consumer behaviour
Effect of advertising on people
Effects of advertising on people
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Most men would say looking at a woman’s breast sends a rush of adrenaline though their bodies boosting their sex drive. How about a woman who is nursing an infant ? Not so appealing to the sex drive is it. When I look at this advertisement depicting a woman holding her baby tucked tightly to her breast thoughts of nurture, love, and sacrifice are all I see. This simple but meaningful photo of a baby holding a cookie could be one of the most inspiring things a pregnant woman sees during the last trimester before her baby is delivered. This advertisement which is geared to sell Oreo cookies has delivered as message that reaches much farther than its designer ever intended it to it could change the world. Let’s just pretend for a moment we don’t live in the age of technology we are in 1950 to be exact. If this exact advertisement was out in the world during that era, many of our grandparents would have held massive campaigns to over throw the cookie industry. The manufacturer of Oreo would have lost millions of dollars in lawsuits leading the company into bankruptcy. Our grandparents...
Attention: The commercial grabs the viewer’s attention by having a baby as one of the actors. First the viewer might have thought that the man was asking his boss for a day off. In reality, the man was asking his son for a day off.
This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products.
Reese’s is one of the most iconic brands of candy, beloved by Americans and known for chocolate and peanut butter treats. Yet, even the most beloved brands most advertise to maintain their presence, which is what Reese’s did in early 2009 when they released an advertisement that utilized a renewed awareness of global warming in the public. This came on the heels of the 2008 election, when President Obama won in a landslide with one of the main tenets of his platform being a focus on global warming. The purpose of this Reese’s advertisement is to to encourage their target audience, educated and liberal individuals, to purchase their Reese’s cups candy. Through the use of attention grabbing language, appealing imagery, and masterful ethos, Reese's appeals to an educated and liberal audience by relating its food brand with the
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Yet this “Oreo Cookie” commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Due to her vitamins the wife can excel and “thrive” whereas the husband is “all tuckered out by closing time”. Again roles come into play, the man tired from a long day at the office representing a blue collared business man, while the wife takes role of the housewife ready and willing to complete whatever is necessary to please her husband. The situation seems attractive to women, the man not only complimenting her good looks but her hard work as well. The words coming out of her husband’s mouth show a sense of validation, forcing the audience to believe that a woman’s tasks are indeed rewarding. The ad sets a standard for the culture to reciprocate, making it okay for women to size themselves into a sexist
Through the illustrations of the using of different P&G goods worldwide in a daily basis, the commercial is able to persuade the audience that it is a leading global company that makes little but crucial things. By suggesting hard working, failures, and the support of mom can make an irreplaceable difference to one’s life, P&G added value to its brands. Although everyone has different background and experiences, the mother-child relationship is one of the purest and most natural relationships in the universe. This commercial breaks the barriers and impresses extensive customers by bonding this common emotion with
Breastfeeding has been the preferred method of nourishing a child since the dawn of time. As mammals we are equipped to create life and then sustain said life through a mother’s breast. However, the act of feeding a child in public has become a controversy, pitting mothers against mothers, men against women and breast against breast. We have heard the slogan breast is best, yet as mothers we are faced with hard decisions every day that may interfere with this preferred method of nourishment. The balance of a family, work and play become even more of a struggle, when as a society, we have sexualized breasts so much, thus requiring laws that support breastfeeding mothers, and which ultimately creates a stigma associated with feeding children
Women need to stop being scolded and frowned upon for using their bodies in a way they are meant to be used. Breast feeding is a good example of this. Many people frown upon breast feeding, mainly in public. They say that such a sight makes them uncomfortable. However, what about breast feeding makes people uncomfortable? It cannot solely be the sight of a woman’s breast, because often times, people are still uncomfortable when it is covered, simply because they know that it is under there. Perhaps the reason for the uncomfortableness that is experienced when seen that a woman is breast feeding in public is caused by the connection often made between women’s breasts and sexual acts. However, women have breasts for the sole purpose of feeding their child, and the objectification of women’s breasts as “toys” has created this uncomfortableness when women use their breasts for their original and proper purpose.
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
Breastfeeding is proven as the ideal method for feeding babies. Nationwide, 76% of new moms choose to breastfeed and forgo formula feeding, but by three months post-partum that percentage has dropped drastically (Centers for Disease Control and Prevention’s (CDC) Division of Nutrition, Physical Activity, and Obesity 4). While breastfeeding is proven to reduce the risk of diarrhea, pneumonia, obesity, type-II diabetes, and improve results on intelligence tests (World Health Organization) many new moms abandon their goals of feeding babies for the recommended 2 years (World Health Organization) because of the discrimination received while nursing in public. Being viewed as a life choice, not a health choice, the general public ostracizes and alienates these women, arguing that modesty is more important than a baby’s right to eat.