Kimberly- Clark Corporation is using virtual stores to help better understand their customers’ shopping habits. These virtual stores allow the customer to feel as if they are standing in a real life brick and mortar retail space. The customer is able to see the store layout and products. By allowing the customer to see competitors’ products as well, Kimberly – Clark Corp is able to understand product placing, lighting and other key factors that go into product placement in retail stores. This benefits Kimberly-Clark Corp because they can analyze the data from the customer’s virtual shopping experience. They can determine if they need more shelf space for their products. They can determine if they need to change product packaging or increase …show more content…
Feedback is a very important part of any business but especially in retail. The retail store usually knows that their customers are looking for from products to location to price point. By allowing the retail businesses to see the Virtual Shopping Studio, Kimberly-Clark Corp is able to get valuable feedback from the retailer long before their products are in the real store. Marketing research is also important when dealing with the competition. These virtual shopping studios allow for companies, including Kimberly-Clark Corp., to gather data and use that data to get ahead of the competition. They can determine if a customer is drawn towards a specific item due to placement, color or price. They can analyze this data to change their products or to change their marketing plans. The data they gather is instant and can easily be broken down by a data scientist to get to the real information needed to make good product decisions. One of the most beneficial aspects of virtual shopping is the ability it has to be flexible …show more content…
Virtual reality is a newer form of technology that is growing in popularity among retailers. One industry that could benefit from this new form of technology, and has to some degree today already, is the home improvement industry. Home improvements can be costly and making decisions can be difficult. By allowing customers to use virtual technology to see what those improvements would look like or to help make decisions on what products to buy, companies could be selling more products. Lowe’s home improvement has started using this form of technology and allows their customers to create their space and even walk into it by using virtual reality (Oldham, 2017). Another industry that could benefit from virtual technology is tourism. By allowing customers to see what specific places look like through virtual reality, companies could increase sales to those locations. Travel agencies could get on board and really drive sales by allowing the customer to step into a tropical paradise when deciding on what their next vacation might be. Hotels and restaurants could benefit from this as well when using virtual reality to make a sale for a vacation spot or a vacation home. I think using virtual reality as a test drive for new vehicles would be an innovative way to help car dealerships sale more products. A person might test drive something outside of their comfort zone
...ir advantage. Franchises such as Walmart, manipulate product advertising and put items in specific places to increase chance of sales.
With minimal aid from interviews with managers and no exposure to the marketing entity of the company, I was able to accomplish much of my findings related to the macro environment of Kohl’s through diligent online research. One of the major changes occurring in the retail industry is online shopping. Substitutes such as Amazon, eBay, and other online retailers are replacing the technically savvy shoppers from ever having to enter a store. Kohl’s competes with these outlets by remaining on the cutting edge of integrated technology to enhance the customer experience shopping their brand. They are currently testing multi-function tablets in jewelry and beauty departments that can be used to demonstrate
This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection.
Actions such as increasing advertising, improving the store environment, and increasing the availability of quality merchandise must be taken to improve store performance. To make consumers more aware of Kmart’s merchandise more promotions and advertisement is essential. Television, radio, newspaper, and promotional ads should be shown to the general public to spark interest. Stores need to improve appearance and organization and also offer a wider range of quality merchandise.
There are many reasons for choosing to go into a store to purchase items needed. For instance, having someone assist you in finding what you need, or just answer questions about the product. It is also a way to get off the couch, away from the television, or off the computer. Another feature is you can see and examine what you are going to purchase. This helps in the decision making for most people. You know the minute the salesperson rings you up, the product is yours to take home and use right aw...
According to the video “How stores track your shopping behavior”, from the study of men’s habit of shopping, they know how to get men to pay attention to their products. They change it up a little bit and get a really interesting result:”85% increase in product touch, 44% increase in sales, and 38% increase in dollar sales”. That is huge increase in numbers. That number shows how impactful the study is in their business performance. It is the result of understanding their customers’ needs and desires.
Data can give you quite a bit of information about your customers. By examining it, you will be able to begin to see patterns and learn the habits of your customers. This could mean that you are able to provide the correct number of products at the perfect time instead of having a shortfall or being left with additional stock long after interest has fallen in the product.
middle of paper ... ... He believes it is about creating integration and increasingly finding out about the company’s valuable customers. The online platform enables customers to shop online (Herrick: 2011).
...nal supermarket retailers will reinvent themselves over a period of time, in order to attract and maintain a loyal customer base. New concepts, neighborhood marketing, and innovation will be the key to success over the next decade.” (Imlay, 2006) What is propose is that a smart mix of products, perhaps catering to demographic tastes and needs, may tempt the shopper not drive out to the big box store, but instead loyal to their local market.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
Online shopping has been growing since the put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this what you need before buying it. The internet is twenty-four hour shopping center, you can shop at what ever time you and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do.
For instance they can purchase anything at any point of time without going out to any physical store; they can compare the prices of the product from different websites and can purchase from the site where they are getting cheaper; it also saves time; customers can also avoid pressure when having a face to face interaction with the salesperson etc. We can summarize these factors into 4 categories:
As the author of the article concedes, the online shopping has flourished in the past years. Many customer have seen the advantages of e-commerce in the ways of time and money saving. Whit a simple click on the keyboard the goods are uploaded in a virtual cart and from there are delivered to the customer address. Also, the online stores have the opportunity to create a customer database and a customer profile. The customers receive periodic reminders of the new offers and sales via email or mobile phone messages. In the meantime, many classic stores have struggled to maintain the business keep up. According to the article, the brick and mortar stores will implement new features that conduct customers to an easy and pleasant shopping. For instance, the retailers will use the customer mobile phone as a concierge application. The customer will be informed about latest products and their availability. Furthermore, the customer will have the possibility to track needed items inside the store with the help of store mapping and products locations. If the customer will change the shopping list, the app will provide the route to the new item. Also, when a customer will passing a store the app will remind the last customer visit into the store and
Virtual Reality allows designers and developers to create an experience that is not real, but gives the effects and the experience as being real, hence, a virtual reality! There are many ways in which this can be used such as for games, simulations, training, experiencing a distant location from the comfort of your home and so much more.
We always make sure that when they come to our stores they experience the best shopping and that they find what they want to buy and we have a reason for them to buy. We make sure that our merchandising is up to standards and it motivates the customers to shop in our stores.