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MARKETING MIX The marketing mix, which is basic to any organization, can be considered the ‘controllable’ variables that every business encounters. These controllable variables can be modified based on the uncontrollable variables (external factors found in Environmental Scan) that directly affect business operations. A company focuses on four elements in the marketing mix: Product, Price, Place, and Promotion, which are managed and coordinated through marketing programs in efforts to appeal to their target market. Marketers strive to understand what motivates consumers to purchase certain products. The marketing mix helps to break down some of these questions: What will consumers buy? How much will they spend? Where will they buy? And will they buy again? PRODUCT: The term ‘product’ includes goods, services or ideas. Monster Energy drink is a tangible product (good) that is produced and marketed in such a way that helps to motivate consumer purchase. Attributes include product design, features, colour, packaging, warranty and service levels. Monster Energy drinks are carefully crafted to appeal to athletes, musicians and today’s youth. It comes in a 16 ounce can that is sporty and colourful in comparison with other energy drink competitors. The product comes in a unique, glossy dark can that contains florescent green (or blue, red, yellow, purple) logo (claw marks in shape of an M) giving it an overall sleek and stylish look. An interview held on April 10, 2013 with a customer who is not a fan of energy drinks described the logo as being clever in design and the overall appearance as colourful. Interviewee also stated that the oval appearance of the can design with graphics is very creative, appealing to the m... ... middle of paper ... ...est.com/>. 16. "5-hour ENERGY® Shots - No Sugar & Zero Net Carbs." 5-hour ENERGY®. N.p., n.d. Web. 6 Apr. 2014. . 17. "The Monster Army | Monster Energy's Action Sport Community." The Monster Army | Monster Energy's Action Sport Community. N.p., n.d. Web. 7 Apr. 2014. . 18. "Events." Monster Energy Drink®. N.p., n.d. Web. 9 Apr. 2014. . 19. "Monster Energy." Facebook. N.p., n.d. Web. 9 Apr. 2014. . 20. "monsterenergy on Instagram." Instagram. N.p., n.d. Web. 9 Apr. 2014. . 21. "Monster Energy." Gear. N.p., n.d. Web. 9 Apr. 2014. . 22. "Monster Energy." YouTube. YouTube, n.d. Web. 9 Apr. 2014. .
Each bottle contains high doses of vitamin B, caffeine, and energy blend. "This is a no-nonsense drink," Sperber said. "It is not a fashion statement. It doesn't have a cool name; it is just a simple grab-and-go product to help busy adults when they can't afford a letdown." Each 2- ounce bottle contains zero grams of sugar, about the same amount of caffeine as in a small coffee, and 4 calories. This drink also contains about a dozen ingredients that have been broken down into vitamin B, and the manufacturer lists it as the “energy blend.” The text of this energy drink implies that it can be drunk within seconds. When the need for an extra boost you don’t want to wait, it’s easy and fast. It will make the body feel more energetic, and the shot only takes seconds to drink, so it will be able to get into the system faster to boost the energy level. Feel it in minutes!! In a few minutes the 5- Hour Energy shot will boost your energy, help you bring back the bright and alert the feeling for the need of power throughout the day. Last for hours!! The 5-Hour Energy can help the body feel awake and alert for a good amount of time throughout the days. This shot won’t make the body feel jacked up and this is because it gives you the smooth energy that lasts for the time being. It will wear off gradually, but not with a sudden crash, and this is because this shot is sugar free.
Caffeinate drinks and energy drinks are very common on amongst adolescents, and the consumption of alcohol is also a regular occurrence among adolescents (Rohsenow et. Al, 2014). At that age, they may consume caffeine or energy drinks to wake themselves up or stay up late when working on homework assignments. Which at times can be helpful when working on multiple assignments. When a person consumes a certain amount of alcohol, he or she begins to feel drowsy/tired. There is nothing wrong with having a drink on occasions, especially if you drink responsibly. Recently people have begun to mix caffeine with alcohol, resulting in Alcoholic Energy Drinks. People buy and consume these drinks to combat the drowsiness that comes with drinking, so if he or she is out partying, it won’t interrupt his or her drinking and the can consume more alcohol because they will not feel as tired as quickly as the normally would. Alcoholic Energy Drinks have been a trend in recent years, and this is especially true among college and high school students (Kponee, Siegel, & Jernigan, 2014). Do Alcoholic Energy Drinks represent responsible drinking? Should companies mix caffeine and alcohol and sell it in stores? To go even further, should the drinks be legal in the United States? Alcoholic Energy Drinks are harmful because they affect the person’s ability to judge his or her level of intoxication, it also influences people to drink more than he or she should because he or she feels less intoxicated, and because of those reasons, people who consume Alcoholic Energy Drinks are more likely to drive while intoxicated, among other dangerous risk-taking behaviors (Kponee, Siegel, & Jernigan, 2014). Because of the adverse effects, Alcoholic Energy Drinks should...
After reading more about Red Bull, I began to notice their success as a company. Their strengths include their marketing and distribution power. Since the beginning, Red Bull has always paid close attention to their branding strategies. “The importance Red Bull gave to marketing was obvious from the fact that it spent over 30% of its annual turnover on marketing, while competitor’s only spent 10%” reported the Amity Research Center. Along with branding, differentiation was used with the can sleek style and creative logo. This was nothing like the world has ever seen, ultimately creating a unique brand for themselves.
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
Caffeine on this energy drink blocks the effects of adenosine, a brain chemical that helps you sleep which is why too much can lead to insomnia.
Red Bull is a functional product – it is an energy drink that provides scientifically proven benefits, namely:
Big global companies such as Coca Cola and Pepsi have introduced their own energy drink versions to their product base. Mother (by Coca Cola), Amp (Pepsi), V, Battery, 180, RedEye and Bennu being just some in the ever-growing energy drink market.
The term energy drinks refers to beverages that contain caffeine in combination with other ingredients such as guarana and other vitamins and minerals. In other words, energy drinks can be defined as a soft drink containing a high percentage of sugar, caffeine, or another stimulant, typically consumed during or after sporting activity or as a way of overcoming tiredness. Energy drinks are highly sweetened, caffeinated beverages that are packaged in brightly colored, slim line containers. They are sold virtually everywhere. At first, energy drinks were sold as a medicinal tonic drink and they have some benefits if person take it in limit. There are various negative effects of energy
Before you drink another energy drink, please take into consideration what some of the ingredients are. “The large amounts of sugar in energy drinks can lead to unnecessary spikes in blood sugar, dental health problems, and added weight gain.” (Readers digest editors 1). “Compare it to a popular soda and you’ll find that often energy drinks contain even more sugar than a regular soda.” (Readers digest editors 1). Just one can of Monster contains over 50 grams of sugar. That’s almost a quarter cup of sugar! Very many health risks can result from ingesting that much caffeine and sugar in just a short amount of time. People who often drink energy drinks regularly see a decrease in the amount of sleep they get every night, which has an immediate and detrimental impact on focus and overall health for them. Energy drinks contain obscene amounts of caffeine, sugar and chemicals. A can of normal soda, like Coke or Dr. Pepper, ...
An energy shot works similar to an energy drink, with the caffeine content being comparable to a cup of coffee. A leading energy shot that is in the market today is called 5 Hour Energy. This 2 ounce beverage (also avail in extra strength) is considered to be more beneficial when consumed in comparison to drinking a full energy drink of 8-16oz or more.
“The term energy drink refers to a beverage that contains caffeine in a combination with other ingredients such as taurine, guarana, and B vitamins, and that
The executives' solution was Pepsi Blue, which consisted of a futuristically-designed logo for cans, bottles, vending machines, trucks, etc.; an advertising campaign gleaning borrowed interest from celebrity endorsers; and unique, high-exposure sports and event sponsorships to position the brand among teenage consumers.
Red Bull. 5 Hour Energy. Monster. These energy drinks are becoming increasingly popular not just for teenagers and college kids, but in the world of athletics as well. Athletes around the world are drinking these beverages for a boost in athletic performance and stamina to get an edge over their opponents. These drinks are even being promoted by professional athletes! This increasing popularity and consumption begs the question: are these drinks safe? I decided to dig into this question, and I have found some pretty startling answers. The drinks may bring enhanced performance and energy, but they also come with potential health risks. These health risks heavily outweigh the benefits the drinks could possibly bring.
A product placement that did not fit the audience in the film is the Red Bull found next to the coffee maker on the storage. Actor Taron Egerton bumped into the pack of Red Bulls strangely placed next to a box of electronics such as coffee maker, food processor, and blender still placed firmly in the box. The energy drink is given an unusual focus point in the film. Red Bull only directs to individuals who drinks energy drinks, but since it has a high tendency for health issues many would not notice the brand in the particular part in the
One energy drink called five hour energy was linked to 15 deaths. They said that the amount of caffeine in the shot was equal to the amount in two cups of coffee when the shot was only 2 oz. and contains 242mg of caffeine. The energy drink is made up of pure caffeine which is very bad for you. And if you take two or more of these it can cause bleeding ulcers in your stomach and you can ...