Mode Of Persuasion Analysis

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http://www.openculture.com/2012/07/the_vertue_of_the_coffee_drink_londons_first_cafe_creates_ad_for_coffee_in_the_1650s.html Questions To what mode of persuasion does this author appeal -- logos, ethos, or pathos? The mode of persuasion the author uses is more ethos because the author is relaying facts and information that is for the good of people. As well as appealing to the working class by keeping them up during work to women who are pregnant by telling them they will not have miscarriages. What is his purpose? What specific, direct action does he wish his audience to take? The purpose of the author is to persuade people to by his product and so he can sell it to the working class. The action he expects his audience to take is to

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