Rhetorical Analysis Of Virginia Postrel's In Praise Of Chain Stores

In present day, the fast increasingly science is already achieved most material demands of people living in this world. The demand of spirit is becoming more and more necessary. One of the most efficient method to build mental civilization is reading books. The demand of books pushes the increasingly number of writers. It is more and more important for writers to own a master skill which help them to attract readers. As everybody knows that people, especially who are living in cities, are relying on the chain stores in their daily lives. Yet people also begin to discuss whether chain store is beneficial or harmful. This article, “In Praise of Chain Stores,” wrote by Critic Virginia Postrel, is an essay about this discussion. The writer illustrates the bad influences of the chain stores in the first paragraphs that the appearance of them decreases local flavors of American cities. Every place looks the same due to chain stores and it might decrease the number of tourists. However, she refutes this idea in the next paragraphs: chain stores could offer many kinds of goods which could not be supplied

She uses ethos in every paragraph, which helps her to increase the credibility of her ideas. The most obvious example is in the first paragraph, she illustrates three statements by two famous people and an organization: Thomas Friedman, Rachel Dresbeck, and Boston’s historic Faneuil Hall, who told readers one thing: chain stores are everywhere, and every place looks the same. Because of the celebrity effect, readers tend to believe this idea. Nevertheless, she also exhibits readers of the good influence examples in the next paragraphs. And these examples of the good influence are true stories rather than only theories. With the popularity of the chain stores, more and more people’s lives become better. That makes readers accept the advantages of the chain stores are more than their disadvantages without