Wet, dry, semi-moist, home-cooked, vet prescribed diets, even special foods for different breeds. With all the different dog foods on the market, how are consumers to know which is best for their four-legged friends? With all the companies presenting advertisements saying they are the best, it can make matters even more confusing. Iams, Mighty Dog, and Nulo are just three of the many brands of dog food out there, all displaying advertisements to get consumers to buy their product. The very different companies all base their advertisements on the same theme; showing loving, happy, and cute dogs. The advertisements for Iams, Mighty Dog, and Nulo effectively communicates the message that buying good pet food will make consumers’ dogs, happy, healthy, and strong. These advertisements have the potential to positively impact society because when people care for their dogs they are helping to reduce the number of animal abuse and neglect cases each year. This number reads there are just under two-thousand cases every year leaving over that number of animals mistreated, broken-down, and unloved. When people buy good dog food, they are caring for their best friends, and reducing the number of abuse and neglected animals. …show more content…
A small brown and white terrier dog is portrayed as “mighty” by forcing two lionesses up a brown and leafless tree. The sky is filled with clouds. The rest of the background is barren and has a dry feel, as the African Savanna is. Beside the tree is the company includes the saying, “Mighty Fearless.” (Dog Food, Mighty Dog). Also, written on the advertisement, in the bottom right corner, is the motto for Mighty Dog, “The bold, meaty taste [a] dog deserves.” (Dog Food, Mighty Dog). This comes before a picture of a can of their food and the website link for the company. How the advertisement looks contributes to how it effectively communicates the
Try logging onto Facebook or watching TV without seeing a video relating to a dog. Whether it be a sad video about a shelter dogs or a funny video of a dog beggin’ for a treat, people tend to have strong feelings for dogs because dogs are for the most part universally loved. With approximately 44% of all households in the US owning a dog as a pet (1) it’s no wonder why the commercial at the 2016 Super Bowl for GoDaddy.com was under intense scrutiny. Instead of being a success for GoDaddy.com to promote their service, their commercial focuses on an attempt to use humor to glorify puppy mills.
by educating consumers to increase leverage against the leading upscale pet food brands that believe otherwise. Using the More for less scenario (higher price for a higher quality), would keep the weakness of the higher price at bay. The myth for most dog foods is that they are mostly carnivores, when in fact they are omnivores (maybe because cats, who are about as numerous a household pet as dogs, are carnivores). As a result of this, a positioning strategy for “My Healthy Best Friend” pet food would be to educate everyone as leverage against the leading upscale pet food brands that use this not-so-widely known fact to their own advantage (like “Eukanuba”). The popular beliefs that brand names used back then originate from the now fading industry’s protein-hype of the past. Simultaneously, educating the public on chlorophyll and its health benefits for both humans and pets, could be used in our advertising to show how our beloved pets, our “best friends,” have more in common with us than we thought. A website with a pet community tab to connect with other pet owners will be useful not only to counteract the threat of
This commercial mostly displays pathos by showing hurt and sad dogs flash up on your screen, and playing in the background is In the Arms of an Angel. This makes the audience really want to put these dogs out of their misery and adopt one of them. The ethos in this commercial when Sarah McLaughlin shows her holding her own dog that she adopted herself. Logos is displayed through the facts about how there are dogs suffering right now, and they need your help. Overall, this commercial is effective because it almost puts the audience in tears thinking about the dogs
This commercial tells us a remarkable story of love/bond between Labrador retriever puppy and a Clydesdale horse. First there were the majestic beautiful horses on a horse ranch, and then there was this adorable playful Labrador retriever puppy on a puppy adoption center, who daily escaped and made his way to the horse ranch to play and be friends with his favorite famous Budweiser Clydesdale horse. The horse trainer/caretaker religious picks up the puppy and hands him or her over to the owner of the puppy adoption center. Finally, the naughty little Labrador retriever puppy gets adopted and is ready to head to his new home, but he starts whining and barking standing against the car window. Noticing this the horses race to rescue him from being taken away. The horses succeed and they all walk back to ranch with Labr...
First, I looked for an interesting advertisement to write about. I found an advertisement in a Muscle and Fitness magazine. The advertisement is for Vicks NyQuil. The advertisement itself is very, very simple. Roughly ninety percent of the advertisement is merely black, with small white text in the center, spelling out the words "All Night Long." At the bottom is a white border with the slogan "The best sleep you ever got with a cold... medicine." To the right are the top two thirds of a bottle of NyQuil. Very subtly written, in faint grey text, is the Proctor & Gamble copyright.
The adverting industry has a way to sell things to mass audiences with out actually providing any sound reason to do so, instead the use of rhetoric enables anyone to essential market anything. The advertisement that will be analyzed here is brought to you by the Mars Chocolate Company, and it deals with the “M&M’s” candy. The rhetorical devices being attached to the presentation are proof surrogate, appeal to common practice, and rationalization. Aside from this, the analysis will also include an answer to what audience is being targeted, what psychological effects are being expected, and what subconscious needs or desires is the presentation playing upon. By the end, the reader should have a clear picture of what purpose the advertisement serves.
In assumption, all dog food products will either include natural ingredients, preservatives or even parts of an animal that you wish you never would have heard about. With the birth of the dog food product industry came the dog food product marketing and advertising propaganda. The job of the marketing industry is to try to convince the consumer that they are making a wise choice for their beloved pet. Don’t believe everything that is advertised. I hope that by reading the information in this paper, you will be a more knowledgeable consumer and aware of what you feed and buy for your dogs.
Specific Purpose: To persuade the audience purchase their dogs from breeders and not puppy mills o the Internet because puppy mills can me detrimental to a puppy’s health.
It can be hard to search for a healthy pet food alternative for your pets to benefit from and enjoy. It’s a lot easier with a pet supply company that is reaching out to market and fulfill the needs and wants of its customers looking for their pet’s best choice of food. The Company makes an all-natural pet food line for cats and dogs, which is made in the United States. They serve a unique product that provides a healthy and additive-free dinner solution that pets love. With multiple flavors and a money-back guarantee, their food line is launching a new product called Pet’s Choice, where a Pet’s Choice is always met. Their organic and fresh product is sold online and at flagship stores at a high price, but the pet supply company is ready to
In this essay I will describe an image taken from an advert and use visual methodological approach to analyse and depict the different set of meanings produced by this image. In order to explicate my ideas I will provide a brief outline of the picture. Then, I will describe a number of coded and non coded meanings and how the advert is employing a range of signifiers to communicate messages to the consumer and reinforce the brand identity. (Barthes 1972)
This time, the ad was a tear-jerking montage of an adorable friendship between a Golden Retriever puppy and a Clydesdale. The commercial depicts a puppy living on a farm with horses that the puppy considers his “friends.” The golden retriever gets lost and attempts to find his way home only to run into wolves; the horses come and save him. 23 seconds into the commercial the puppy is shown lost and in the rain under a box. The pathos here appeals to a need to want to help the dog. At the end of the commercial after the dog is
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.