Mensa Case Study

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Recommendations The financial services sector is the one sector where Mensa, Inc. should be investing in. If they would invest, they could increase their market share and increase the growth rate in sales that is currently 15%. Mensa, Inc. should begin investing in year 6, when they have a positive cash flow and should invest $250 million to $300 million over the two year period. By increasing their assets, Mensa, Inc. would have a positive position with a strong market share. This should enable the company to have a market value that exceeds $1 billion. The energy sector should not invest in exploration or development due to the cash needed to make the venture successful. Investing in this part of the sector would mean a negative cash …show more content…

By doing so, Mensa, Inc. will have substantial cash reserves to implement the investment in other sectors. This should be accomplished as soon as possible due to the possibility of these assets depreciating in value. Once the capital has been raised, Mensa, Inc. should invest in the Florida pipeline. Timing is crucial since a delay could induce potential customers to find an alternative source of energy and thus decrease demand along with both profitability and cash flow. At the same time, Mensa, Inc. should invest in the financial services sector. By raising capital by selling both the packaging and forest production sectors, the company now has sufficient capital to become a major player in this sector with increase market share which will lead to increased profitability and cash flow.
Events or Uncertainties The aforementioned recommendations are ones with minimum risk and thus the returns while positive, will be realized over the long term. The one issue that always needs to be considered is that of future economic conditions. A serious downturn, or recession in the economy would threaten the financial sector. If such a downturn were to exist, the course of action would be for Mensa, Inc. to divert investments to the sectors of the company less influenced such as the energy sector. This sector would then support Mensa, Inc. through the economic downturn after which they can continue of the suggested action

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