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Effect of advertising on consumer behaviour
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange...
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange...
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1.1 Definition of marketing: Marketing is an act by the Marketers to sell and promote their products to increase profit. Marketing is very necessary part of business. It is done by the marketers in different ways like advertising and promoting new products to aware the people. Definition of promotion: Promotion is an act in which marketers introduce their new products and make them popular in market. By selling those on offer like for less price or two pieces of that product for one price. Promotion plays very important role to increase the profit. By promotion, customers are come to know about the value and benefit of the product. By Wikipedia: promotion always refers to increasing customer awareness of a product or brand, generating sales and creating brand …show more content…
As advertising on the air, to attract more customers, all other strategies will work out. So that the implementation resolved. Monitor: - All the strategies and promotional activities will be monitored in different ways. That 's all they 're goal is to address the implementation of the evaluation. It may be possible by knowing the sales figures of the various franchises and getting feedback from customers and survey do they really think about the brand restaurant. Evaluation: - We look to see if the sales results that the evaluation is a process Advertising and strategies are working or not. It is working so well, then we need to figure out what we can make it better be. It will not work, but if we find out where our strategy is to Went wrong and why it did not work in increasing sales. Adjust: - In this, we need to make changes according to evaluation by monitoring which comes out of implementation. In this we came from, who fix all errors McDonalds failed to get the customer and sales increases cannot get, which is the time of evaluation.
Evaluation and review should be an ongoing process of learning, embedding a process of continual improvement and development. The key to evaluating is knowing what we are measuring. We cannot monitor and evaluate the team’s progress towards agreed objectives without clear advance planning of what we want to do and how it will be achieve. Effective strategic and operational planning, incorporating clear measurable objectives, is therefore an important
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
Promotion strategy: Information on product benefits and features, price and easy accessibility is communicated effectively and efficiently to the target audience. It involves determination of key messages and delivering these messages through communication channels such as advertising, public relations, events and word of mouth.
Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach a target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them to purchase their product, while at the same time they must preserve their current customers. But the no matter how good the promotion, it can never substitute for quality, enormously high prices or inadequate retail distrabution. (http://www.referenceforbusiness.com/management/Log-Mar/Marketing-Communication.html)
Promotion: informing the potential customers of the availability of the product, its price and its place
It is important to ensure that the products are always well received in the market. Effective promotion can ensure customers to try and keep the interest of users of products produced or regular users on being satisfied with the quality of the product. The success of promotion can be judge from the quantity of sales.
Sales promotion is usually a short-term sales incentive that works effectively, but is subject to price sensitivity. They usually offer free delivery and transportation of products if they are ordered in a certain amount.
Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to make them desirable" (MSN Encarta). However, according to (Kotler & Keller, 2006) the formal definition of "marketing is an organizational function and a set of processes for creating, communication, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders"(Kotler & Keller, p.4). According to these definitions, marketing needs to cover customers' necessities and at the same time sell products to increase future revenues. However, marketing is more extensive than just selling a product. Moreover, marketing activities are all activities associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
Sales promotions offer customers an incentive to buy an item. Sale promotions are promotions such as coupons, percent off, rewards and rebates. Sales promotions can be an important part of building brand equity. Sales promotions can increase sales and attract new customers.
1 b: the process or technique of promoting, selling, and distributing a product or service
The critical question that must be asked with regard to promotion is: How can I promote my product so that my target market knows what a wonderful product I have available? Promotion refers in essence to communication with the customer. In its simplest form, it means message sent, message received, and message acted upon. If the product has been produced with the needs and desires of the customers in mind, the communication necessary for getting customers to buy it is through the message used to reach them. Promotion includes all the advertising and selling efforts of the marketing plan. Goal setting is important in developing a promotional campaign. The ultimate goal is to influence buyer behaviour, and therefore the desired behaviour
Promotion is to raise awareness of the sport marketer’s product, and to increase revenues in sales. Promotions are vital to the sports industry because it is how sport marketers advertise their products, and to raise awareness of the product and brand. An example of promotion would be when a professional baseball team has a promotional event such as a bobblehead give-a-way and a post game concert to raise attendance. This event raises awareness of the product, which would be the game, and promotes the sponsor who paid for the give-a-way. Sponsors seek to promote their brand, to create awareness for their product, and most importantly increase sale (Hickman, 170). Naturally sport franchises and sponsors fit together in give-a-ways because it mutually raises awareness for both entities. It is important that sport marketers utilize promotions because while it generates awareness among fans that do not closely follow the organization, it increases sales by bringing more people to the stadium. Promotions help improve image of the product, and place, while directly affecting price by improving
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.