Mattress Industry Case Study

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1.1 About Industry Manufacturing industry refers to those industries which involve in the manufacturing and processing of items and indulge in either creation of new commodities or in value addition. The manufacturing industry accounts for a significant share of the industrial sector in developed countries. The final products can either serves as a finished good for sale to customers or as intermediate goods used in the production process. A mattress is a large pad for supporting the reclining body, used as or on a bed. Mattresses may consist of a quilted or similarly fastened case, usually of heavy cloth, that contains hair, straw, cotton, foam rubber, etc. a framework of metal springs; or they may be inflatable. The word mattress derives from the Arabic "matrah", …show more content…

It is a very price sensitive industry with over 80% market being totally commoditized. There are very few organized players. Here also the quality conscious customers are the ones that go in for branded mattresses, spring mattresses business is in nascent phase. The birth of rubberized coir industry is quite amusing and interesting, prior to the year 1960 people hardly had any idea of this novel and high utility product. In those days the world famous car manufactures, M/S volkswagen of Germany were using horse hair as cushion filling material for their car seats. At their production increased from 100 cars per day to 300, there was death of this raw material. This necessitated a suitable alternative product for rubberization and which would suit to their specifications of various alternatives tried like sisal fibre, jute fibre, the coir fibres was decidedly found to be the best. This was the beginning of rubberized coir industry. In the global market the important use of rubberized coir had been in the automobile industry. The major plant established by fiat in the erst while USSR also used rubberized coir in Japan; Dotson was a consistent user of rubberized

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