Massimo Vignelli

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Massimo Vignelli was an Italian designer who worked in a varying range of areas such as package design, advertising, industrial, interior, architectural design and the list goes on. Vignelli was also the co-founder of Vignelli Associates, which he started with his wife Lella some years after coming to America. Vignelli’s wide area of work and expertise has all helped contribute to make him a designer of interest. He has had works that have been published all around the world and throughout many museums as well.
Perhaps the reason I found Massimo Vignelli so fascinating was that, like me, he also showed an interest in art and architecture. However, I chose not to pursue a career in architecture, but ultimately ended up finding myself gravitating …show more content…

He later went on to begin his study of architecture at the Polytechnic University of Milan and later at the University of Architecture in Venice. In the 1950s, Vignelli left Italy and travelled to New York, where he would later open the New York branch of a new company named Unimark International which opened in 1966. This design firm quickly grew into one of the largest design firms in the world. The firm would go on to design some of the world's most familiar corporate identities, including that of Airlines. Vignelli also went on to design the iconic signage for the Subway system as well as the map of the system. In 1971, Vignelli resigned from Unimark due to his vision of design becoming lost or diluted as the company began to become more diversified and place more importance on marketing aspects as opposed to design. Soon after leaving Unimark, Massimo and Lella Vignelli had founded Vignelli Associates together. Throughout his career, Vignelli would go on to work in a wide variety of areas, including interior design, environmental design, package design, graphic design, furniture design, and product design. It was on May 27, 2014 in New York City that Vignelli passed …show more content…

You may choose to value his success based off his many and outstanding works, but I have a great respect for those who can follow and stay true to their values. First and foremost, Vignelli was a designer and he never lost sight of what he was or how to achieve his means. For example, Vignelli left the company he had helped found due to the fact that the organization was losing sight of what they set out to achieve. I believe this kind of dedication to your values will help you to achieve what you set out to as well as bring a greater sense of gratification to your work as well as

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