Marykay Case Study

Regarding to the topic, customer retention and development, Customer retention is from “Changing customer neglect into customer satisfaction, then customer satisfaction into customer loyalty. Loyal customers are the best marketing in town. It does not happen by magic, but it is not as difficult as it may seem.” In order to retain the existing customers, the company always keeping contacting the customer after they has bought a product from beauty consultant. Marykay is using the Follow up after sale method to build a good relationship with them, and customers think of your product will make them feel valued even help customer feel they belong to your business. Besides, Marykay provided a great customer service to the customers. Every beauty

In addition to Marykay can try to reform the traditional way of business, through a variety of different marketing channels and bold use of different marketing practices to effectively improve the product to achieve the best sales performance. For the direct marketing Beauty consultants typically start offering free makeup and sample to the family members and friends, letting customers itself feel those products. Marykay's unique sales philosophy and a stable business strategy for their own brand for the best development time, Marykay use of network and media influence, for the product design a simple but confident and aesthetic product packaging, not only greatly improve the customer to the appearance of the standard to make evaluation, let customers feel more comfortable to try our products. Not only that, Marykay also opened a web page that belongs to their own copyright, in order to get the latest news and product introduction from not only to get the latest news and products from the Marykay, but also to make customers more understanding and choose the most suitable for their own beauty products to achieve the best beauty effect. Marykay‘s greater reputation and hit a big rise in popularity of the beauty industry.For any customers interested to buy the products or interest to learn how to makeup can also directly call the beauty consultant or find them

Human Resources Generalist of the Marykay will be directed all the feedback and give respond back to customers within 7-10 business days. There are several feedbacks usually receive from customers which are customer service issue and product was not suitable use by customers. About the customer service, Marykay has offered training to the employees make sure all employee know overview of requirement of the customer service standard and internal policies and procedures. Next, the introduction of innovative plans and plans for all kinds of activities and offers to let the distance between consultants and customers to reach the most effective and more smooth and more successful business transactions and produce the best communication channels and effectively update the company's business plan.In addition, if the customer encounters any problems with the product or have any direct inquiries to the beauty consultant to get the best advice. When customers find that the product is damaged, customers can also connect our consultants to get the right of compensation and product