Customer Retention Case Study

INTRODUCTION

Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. It is important to remember that customer retention begins with the first contact a customer has with a company and continues throughout the entire lifetime of the relationship.

CHAPTER 1.

IN GUEST RETAINING STRATEGY

What area unit Trends ?.

It is a kind of modification within the fashion or profession in any of the sphere. it's done by inventing and representing new technologies and concepts.

WHO area unit GUEST

Customers play the foremost necessary [*fr1] in business. really the consumer is that the particular boss in associate extremely deal and is in control of the very profit for the

Loyal Customers- These forms of customers area unit less in numbers however promote additional sales and profit as compared to different customers as these area unit those that area unit utterly happy. These customers go back the organization over times thenceit's crucial to move and confine bit with them on an everyday basis and invest abundant time and energy with them. Loyal customers wishindividual attention which demands polite and respectful responses from provider.

2. Discount Customers- Discount customers are frequent guests however they're solely a locality of business once offered with discounts on regular merchandise and makes or they purchase solely low price merchandise. additional is that the discount the additional they have an inclination towards shopping for. These customers area unit largely associated with little industries or the industries that targetlow or marginal investments on merchandise. target these forms of customers conjointly|is additionally} necessary as they also promote distinguished a part of profit into