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Questionnaire data collection and analysis
Brand features of coca cola
Questionnaire data collection and analysis
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Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks, but capture a currently untapped or unfulfilled market segment. You need to consider the current market, find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which will provide you with the most effective information. Collect secondary data on the market including demographics, trends, segments and competitors. Refer to the usefulness of marketing information databases for this process. Use primary sources of information (such as a survey using a questionnaire) to help you come to a decision about your product. Explain why you chose to use a particular method. Consider the validity of the information you have gathered. Summarise your findings clearly. Marketing models - Product Life Cycle BostonMatrix Ansoff's Matrix Using these models, assess The Coca Cola Companies current portfolio and consider a range of alternatives for the development of product lines and markets. SWOT and PESTAnalysis - Assess The Coca Cola Company through the use of a SWOT analysis and comment on the results of your findings. Undertake a PEST analysis in order to gain an understanding of the external environment in which The Coca Cola Company is operating. Explain how these relate to the development of your strategy. Marketing Mix - Your findings should now enable you to develop a detailed marketing mix for your chosen product. What is the product (including packaging)? What is the pricing strategy and are there alternatives? Where is the place it will be sold (including distribution)? What promotional mix will you use? Evaluation - Briefly summarise your strategy and identify some of the potential problems that may occur if your idea was put into action.
Market research can help a company like Apple excel by providing help with factors such as advertising, marketing, pricing, market trends, customers, competition among others. Effective market research can be so useful that apple could psychologically condition their customers to believe that they are in need of the product they are selling even if they can’t afford it or ever have need for it. The focus of marketing research is to collect data that is used to develop an effective marketing strategy. The gathered information is analyzed in efforts to gain market knowledge and eventually use to establish better relationships with that public for further penetration and development of financial gain within that market. In a nutshell the objectives of marketing research are as follows: Using an online database to collect information is the newest form of gathering primary research information, older processes included phone and postal mail to retrieve and process information. With an online survey data can be collected instantaneously and once completed the system can generate a customized coupon for the precipitant.
* Problems relating to the marketing- this involves dealing with questions which, will help you to understand better both your customers and other information about the marketplace (e.g. competitors’ products and services) Market research is necessary to all organisations because, without it they would not able to identify customer requirements as well as the activities of its competitors. Also, organisations such as, Cadbury Schweppes need to use market research to find out these information before; they can develop their marketing strategy. The use of market research Market research can be used for many purposes. It can be used to collect information about the market. Examples of information about the market include the following: analysing the market potential for existing products; forecasting future demands for existing products; assessing the market potential for new products; studying the market trends; analysing competitor’s behaviour and performance; and analysing the market shares.
You'll need to examine at least three factors that will determine whether the market potential of your product is worth the investment. You need to analyze your potential customer base, analyze your competition and analyze the current environmental conditions that may affect market potential. Analyzing Potential Customer Base You need to determine the size and demographic characteristics of your potential consumers. Important information to obtain includes the population size of your target market, their product preferences and their median annual household income.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
To give a short introduction to the circumstances affecting this case of Pepsi & Coca Cola it has to be said that in general it is not just simple for MNEs to invest and enter foreign markets as regulations and restrictions differ from coutry to country and hence ifluence international business negotiations to a great extend. Therefore MNEs investigating in foreign markets have to either adopt to those condition given by the host country government, which of course to a certain extend has to be negotiated as no one of those parties want to loose their maximum independence- or the MNE decides not to take further steps towards the foreign operation and leaves the feeld by assumingly – in turn – missing out a great opportunity, but this again depends on a complexity of economic and cultural reasons influencing international trade, which I will develop critically in the further case study of Pepsi & Coke in accordance to the following questions.
The majority of firms that have engaged in the marketing concept are also partaking in some marketing research because of the benefits it brings to a company. Large corporations spend millions of dollars on marketing research, while the smaller companies. There are seven steps that are apart of marketing research process. Marketing research is the “planning, collecting and analyzing data that happens to be relevant to any type of marketing decision” (Lamb, 158). The main purpose for marketers to use the marketing research process is to improve the decision making process, and to improve customer service. These steps are to Identify and formulate the problem and or the opportunity present, plan the research design and gather secondary data, specify the sampling process, collect primary data, analyze the data, prepare and present the report, and following up on the research that was just conducted.
Market research is used to gather information about the marketplace. By using this data, the company decides what the local needs and tastes are, how the segmentation should be made and which segment gives priority to what features. According to the results the company launches new products or modifies their existing products for the given market.
Coca-Cola was founded 125 years ago and has dominated the non-alcoholic beverage industry for a significant amount of time. It currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks, juices, bottled waters, sports drinks, and other types of drinks. Coca-Cola has a total of 17 brands that have individual revenues of over $1 billion including: Coca-Cola, Diet Coke, Powerade, Dasani, Fanta, and Minute Maid (Market Realist). Coca-Cola is served in over 200 countries across the world and can be enjoyed by all types of people; however, they are targeting
Holistic marketing also incorporates social responsibility marketing and understanding broader concerns and the ethical, environmental, legal, and social context of marketing activities and programs. The business will tend to adopt ethical behavior in its marketing strategy and will ensure that proper and true information will be provided to the concerned parties(Homburg, Stierl & Bornemann 2013).
Back then, Coca Cola was a nerve tonic. Yet, Coca Cola is the most popular soft drink of our time, how could this be? Well, you shall soon find out since the origins, until the current times. You will be taught how “Pemberton’s French Wine Coca” also known today as Coca Cola, became so popular and many fats you may have never heard of before! This phenomenon started in 1884..
Coca-Cola is a popular carbonated soda created in the 1880's. This beverage has become popular all over the world and can be found in nearly every country, every state, and every store. Since the Coca-Cola company was created, billions of the soda have been sold. The company has grown tremendously over the years.
The Coca-Cola Company is the gold standard in the beverage industry and the largest seller of non-alcoholic beverages in the world (The Financial Canadian, 2017). Carbonated beverage sales have been dropping over the past 11 years with 2015 seeing a 4% decrease in total revenue and a 10% decrease in operating profit (The Financial Canadian, 2017). In short, many believed that Coca-Cola was on the decline, but this is not the case.
Coca Cola one of the most successful soda companies in the world went under attack by pranksters. In 2014, Coca Cola introduced a new slogan called “You’re on diet Coke” for their diet Coke drink. This slogan was a mistake for Coca Cola to make because when the drink was made back in 1886 it contained cocaine as one of the ingredients which was common back in the 19th century and the ad also started the parodies about their ad. The diet Coke ad started a lot of parody ads that Coke Cola wasn’t ready for. One of the first people who started the parodies was a blog named Animal. Animal modified the ad that Coca Cola made right after it was released to make fun of the Diet Coke ad. Many parodies were created like the TV commercial parody
Everyone enjoys a taste of fizzyness in their mouths, in other words, soft drinks, which are also known as “soda, pop, coke, soda pop or fizzy drink”, is a beverage that contains water, not always carbonated, it also contains sweetner as well as a flavoring agent. sweetner used in these drinks may be sugar, high-fructose corn syrup, fruit juice, in case of diet drinks it may have sugar substitues and a combination of all of these. Soft drinks may also contain caffine, colorings, preservatives and “other ingredients”.The high demand of soft drinks made me look into it and the company I chose to focus on for my case study is Coca-Cola. The reason I chose this company is because I find the logo and the font it uses quite intruiging. The curving of each of the letters used in the logo relate closely to the movement of art nouveau and for some of the background of the logo, it closely fits in with art deco as a movement. The simplicity of the logo appealed to me and as a result I chose to make Coca-Cola as my focal point. It is quite interesting as to how the brand had once started off and where it has come to now.
Briefly it is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company, allows management to make the changes necessary for better results through adopting a proactive approach. Therefore, if a company wants to know what type of products or services would be profitable it should make a market research. Furthermore, a comprehensive research will enable the company to know about the product imperfections (if there are) and to know if it has been able to satisfy customers’ needs. It attempts to provide accurate information that reflects a true state of affairs. Due to market research the company can formulate a viable marketing plan and estimate the success of its existing plan. There are two main sources of marketing research information: