Marketing Toys That Deal With Enhancing Child Development

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Recommended: TOY reasearch ESSAY Toys DIFFERENT AGE GROUPS are usually designed to stimulate infants and children cognitively

Many marketing companies tend to overstretch the truth about the toys or things they are selling in order to get their sells higher and to make more profit. This typically happens if they are marketing toys that deal with enhancing child development. These companies don 't care about the side effects their product may have, as long as the parents are convinced, go out and buy it, them companies are good. When it comes to infant toys it is tricky to tell if a baby is going to like it or not. Every infant is different when it comes to learning. There is one particular company called SmartNoggin that claims to help parents and caregivers encourage early milestones in their infant’s development beginning at birth while using their product "NogginStik". NogginStik is a light up rattle created by Marcia Haut, a developmental therapist that deals with special needs children. NogginStik isn 't just a cute toy, it also guides parents, caregivers, and other people who work with children through fun interactions and activities that will promote healthy brain development and bonding with their infant while bringing enjoyment between the two. According to SmartNoggin 's website, the NogginStik helps an infant’s cognitive, emotional, social and physical development, but has the most benefits for cognitive development. Some features of the NogginStik include a head that lights up blue, green, and red to help stimulate a baby 's eyes and promote visual tracking. The base of the rattle makes a soft sound that soothes the ears and deals with auditory skills. It also has an easy handle that helps with gripping, as well as “fun” textures that delight the sense of touch. NogginStik is recommended for ages from birth to 12 months. The package co... ... middle of paper ... ...eiving a percentage of money from the sale of the product to parents they would not be in violating the APA code. This is because in section 5.01a of the APA Code it claims that "psychologists do not knowingly make public statements that are false, deceptive or fraudulent statements concerning their research, practice or other work activities or those of persons or organizations with which they are affiliated." To conclude, from all the research study 's that have been done about cognitive development in infants related to toys it shows that SmartNoggin 's product NogginStik claims are in fact true. To back up their claims even further SmartNoggin was awarded Dr.Toys Ten Best Toys & 100 Best Children 's Products of 2014, along with six other awards dating back to 2012. So this proves that the NogginStik can really help infants achieve developmental milestones.

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