Clearly analyze the external influences affecting the development of
the marketing strategy.
There are numerous factors that have an effect on BMW’s business and
the consequences of its operations, a few of which are beyond the
control of the Company. The following information below is an
explanation of some of the mainly important factors that may cause the
definite results of the Company's operations in potential periods to
change essentially from those at present expected or most wanted.
Additionally, there are 4 macro marketing factors, which all concern
BMW's marketing strategy, and BMW themselves cannot change or
influence them. These factors are: -
1) Social
This includes changes in population, community attitudes e.g. smoke,
drinking, organics, 'greens' etc.
This is perhaps the most complicated element of the macro-environment
to assess, manifesting itself in altering tastes, purchasing actions
and shifting priorities. The kind of goods and services demanded by
consumers is a purpose of their social training and their
consequential attitudes and viewpoints. Core intellectual principles
are those steadfastly recognized within a society and are as a result
hard to change. They are perpetuated through family, the church,
education and the institutions of culture and act as moderately
permanent parameters within which marketing firms are compulsory to
run. Secondary intellectual values, however, tend to be less strong
and hence are more likely to undertake change. In general, social
change is preceded by changes over time in a society’s secondary
cultural values, for example the change in social attitude towards
credit. Today, offering instantaneous credit has become an essential
part of marketing, with many of us frequently using credit cards and
store financial records. Certainly, for many people it is regularly
the ease of use and conditions of credit on hand that are major
factors in deciding to acquire a particular product such as the BMW M3
Coupe was not the case only 20 or so years ago. These days, marketing
firms have also had to act in response to changes in attitude towards
health, for example, in the food industry people are now curious the
interest of including simulated preservatives, colourings and other
chemicals in the food they eat or eating heritably modified food. They
beg to be excused in ...
... middle of paper ...
...the products we take for granted
today, for example, the new BMW M3, televisions, calculators, video
recorders and much more. Marketing firms themselves such as BMW play a
part in technical progress, many having their own research division or
sponsoring research through universities and other institutions,
accordingly playing a part in innovating new developments and new
applications. One case in point of how technical change has
exaggerated marketing activities is in the development of electronic
point of sale (EPOS) data imprison at the retail level. The ‘laser
checkout’ reads a bar code on the product being purchased and stores
information, which is used to investigate sales and rearrange stock,
as well as give customers a printed readout of what they have
purchased and the price charged. Manufacturers of fast-moving consumer
goods, mainly packaged grocery products, have been compulsory to
respond to these technical innovations by incorporating bar codes on
their product labels or wrapping. In this way, a change in the
technical environment has affected the products and services that
firm’s create and the way in which firms carry out their business
operations.
In 1832, Douglass went back to the harsh life on the plantation in Tuckahoe. For years later, along with several other slaves, Douglass attempted to escape, however the attempt was unsuccessful because one of the slaves revealed their plan. Viewed as a "bad slave," Douglass was sent to Mr. Covey's plantation. Covey was ...
Frederick Douglass, who was born into slavery around 1818, will forever remain one of the most important figures in America's struggle for civil rights and racial equality. As an ex-slave, his inspiration grew beyond his boarders to reach the whole world. Without any formal education, Douglass escaped slavery and became a respected American diplomat, a counselor to four presidents, a highly regarded speaker, and an influential writer. By common consent Douglass’s Narrative of the Life of Frederick Douglass, An American Slave (1845) is recognized as the best among the many slave narratives that appeared before the Civil War. He amazed people when he spoke bravely in his Fourth of July speech. He spoke out against oppression throughout America and abroad, and his struggle for freedom, self-discovery, and identity stands as a testament for all time, for all people. Although some people accused him of lying, exaggerating, and using his narrative and his well-known Fourth of July speech as part of an abolitionist plot, Douglass was able to clearly demonstrate his talents, sensitivity, and intellectual capacity by revealing the truth about the lives, culture, and psychological struggles of American slaves.
Roxie Photography is a photography business located in Fort Wayne, Indiana. Roxie Photography specializes in Newborn Photography and Boudoir Photography. The company is new to the Fort Wayne Area, having moved to the area from Guam. Roxie Photography owns a physical location, on East State Boulevard. The company currently offers two services, Boudoir sessions and Newborn sessions. Roxie Photography’s main focus is on the Boudoir service.
Douglass lived in Talbot County, Maryland. He lived from 1818 to 1895. Frederick Douglass escaped freedom from being a slave and instantly wanted to promote freedom in all states of America. He was introduced to the Abolitionist Movement in 1841. Douglass joined the Anti-Slavery Society in 1841 as an agent. Douglass published a newspaper called The North Star which got its name from the escaping slaves following the North Star until freedom. Douglass had a role in the Anti-Slavery Society, his role was to travel and deliver speeches against slavery, distribute pamphlets that bad mouthed slavery and get subscribers to Garrison’s newspaper “The Liberator”. Douglass traveled the world for 4 years playing his role in the Society. Then, people didn't think he was who he was, suprising Douglass influencing him to write the autobiography Narrative of the Life of Frederick Douglass which was published in 1845. Within Douglass’ four years of traveling he went to places such as England, Ireland, Scotland and Wales giving speeches and networking. Frederick Douglass was another very successful abolitionist. He escaped slavery so he obviously had a great knowledge of what some colored people went through. One of his goals were to completely abolish slavery, and he worked very hard for this to come. Douglass was doubted by many people, and he had to prove them wrong and he did, by joining
As the online travel market matures and transforms, audiences are no longer content just to shop for price or read destination information written by marketers. Now more sophisticated online users are looking to connect and share with other travelers and with the content itself.
Being a Target lover, it is my go to place for everything and because of this, I do not support Target’s new strategy. Within the article, Target explained how they were going to “gear” their products towards college students. Target stated their plan to eliminate the baby section (i.e. clothes, toys), however that alone upsets me. For starters, I have a young niece and nephew and I go there for the holidays and birthdays to purchase their presents. If the Target near me didn’t have similar products as a traditional target, they would lose my business in this particular category, which as a side note is a lot. The second part of this article that upset me was in regards to what the new Targets would stock near college campuses, “miniature ironing
His family also played a key role in his rise to the top abolitionist in America. His wife Anna Douglass and he had five children: Rosetta, Lewis Henry, Frederick Jr, Charles Redmond and Annie. Many of his children played major parts in supporting Frederick Douglass in his speeches and also working for the betterment of his newspaper The North Star. Many years later, after his wife died, Frederick Douglass married a white woman’s suffragist named Helen Pitts. She was the daughter of another abolitionist named Gideon Pitts Jr. Furthermore, a few of Harvard’s students urged Frederick Douglass to write his autobiography called The Narrative of the Life of Frederick Douglass. Throughout his life he wrote three more copies, enhancing each one with more information that he didn’t include in the previous. Frederick Douglass passed away on February 20, 1895. In conclusion, throughout his long life he was known to be the best abolitionist in his time, whilst considering his
Charles and Rosetta assisted their father in the production of his newspaper The North Star. Anna remained a loyal supporter of Frederick’s public work, despite marital strife caused by his relationships with several other women. After Anna’s death, Douglass married Helen Pitts, white feminist from Honeoye, New York. Pitts was the daughter of Gideon Pitts Jr., an abolitionist colleague. A graduate of Mount Holyoke College, Pitts worked on a radical feminist publication and shared many of Douglass’s moral principles. Their marriage caused considerable controversy, since Pitts was white and nearly twenty years younger than Douglass. Douglass’s children were especially displeased with the relationship.
Target provides certain products to fit the need of their guests throughout all their retail locations. They look to appeal to young, active, and well educated families by setting standards for the products they carry and the layout of there stores. They carry selections of a wide variety of home goods and personal care products; they even carry pet supplies and fresh produce. This allows their consumers to purchase everything they need for their homes within one store; a huge advantage for families and young adults.
Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.
Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect. The presence of the CEO and the impact he makes on the public and investor confidence will also be critically reviewed. Based on the results, a list of recommendations will be composed for both representatives and marketing specialists who work in the same or similar
The 19th century introduced the first travel agency. In the 1920’s, travel agencies became prevalent because aviation became available to the public. In the beginning, travel agents were mostly used by middle and upper class travelers who had money to spend on vacations. Most lower class families could not afford to travel. Once travel agents popular, they catered to middle class families on the lookout for a cheap but good quality holiday vacations. Air transportation in the 1930’s experienced rapid growth as new routes opened up as a result of government investment in airports and infrastructures. Though the travel industry weakened in the late 1930’s, due to the outbreak of WWII, it bounced back after the war was over. During WWII,
In the modern world of conducting business, any company that wishes to succeed must differentiate its products or services from others in the industry. Differentiation makes it possible for consumers to point out notable differences between one company’s products as compared to those of competitors. Differentiation helps companies build brand loyalty as the uniqueness keeps customers fixed on a particular product. BMW is one of the most popular automakers in the world today. It definitely uses differentiation as a strategy to beat off competition by building products that are innovative, detailed and incomparable to those of competitors.
Schmidt, J. (2010, September 29). Strategy and targets of mercedes-benz cars sales and marketing. Retrieved from http://www.daimler.com/Projects/c2c/channel/documents/1931898_Daimler_UBS_Paris_DJSchmidt_Handout.pdf
Computer technology has had a significant impact on retail stores. All but the smallest shops have replaced the old-fashioned cash register with a terminal linked to a computer system. The terminal may require that the clerk type in the code for the item; but more and more frequently the checkout counter include a bar-code scanner, a device that directly reads into the computer the UPC printed on each package.