Marketing Plan for Bio-Mag Bracelets
EXECUTIVE SUMMARY
The purpose of this analytical report is to provide a marketing plan
for Bio-Life Ltd new product, Bio-Mag Bracelet on its magnetic therapy
purposes. As health issues are popular concerns of people in Australia
and overseas market, it is necessary for Bio-Life Ltd to get into this
market as soon as possible. This marketing plan is to review the
company’s marketing arrangement for the new product but to also
recommend strategic responses to assist Bio-Life Ltd in developing a
sustainable operating system.
In the following sections, product, Bio-Mag Bracelet will be analysed
in depth in the order of firstly, background; secondly, marketing
strategies; thirdly, marketing mix included product, price, people,
placement and promotion; lastly, SWOT analysis. It is anticipated that
the marketing plan we have developed will facilitate the new product,
Bio-Mag Bracelet success in the coming years.
Marketing strategies of the Bio-Mag Bracelet is based on Segmentation,
Targeting and Positioning. Positioning and Segmentation strategies
adopted by Bio-Mag Bracelet are quality; styling and pain relief to
attract its targeted customers. Besides that, the main purpose of
Bio-Mag Bracelet is natural healing without drugs in pain relief,
increase blood circulation and reduces inflammation and speeded up
recovery rate from injuries. The targeted consumers of the product are
middle and upper classes, which need natural healing and health care.
Differentiation is also an important strategy. Bio-Mag Bracelet
differentiated from competitors with the additional features of one
size fits all.
As the product will be finished by 9ct gold and stainless steel, the
retail price of it is in a higher range. It is also contain a 2000
Gauss / 200 mTesla special Rare Earth magnets. The location of the
retailing will be mainly in big shopping malls or more prestigious and
well known area. Placement includes elements such as channels,
coverage, assortments, locations, inventory and transport of the
product.
The S.W.O.T is to analysis Strengths, Weaknesses, Opportunities and
Threats of the product’s marketing plan.
Background
As technology advances, the environment has also start to become more
and more demanding and competitive with each and every individuals’
pace life always on the inc...
... middle of paper ...
...ing up sales. Nevertheless,
Bio-Mag Bracelet also faced great competition from other health
products such as massage machine and so forth; which there are many
different health products in the market.
BIBLIOGRAPHY
Barrett S., 2001 ‘magnet therapy’ available online at
http://www.helhetsdoktorn.nu/magnet.htm
Cralle, R. (1997). Therionresearch.com: Magnetic Therapy.
http://www.therionresearch.com/learning_center_articles.html
(Accessed 18th May 2005).
Kotler, P. (2003) Marketing Management. Pearson Education, Inc., New
Jersey, United States.
No Author. (2005) Stuck On You: Magnetic Therapy Supplier.
http://www.stuckonyou.com
(Accessed 15th May 2005).
No Author. No Date. Magnetic Therapy History.
http://www.discovermagnetics.com/faq2.html
(Accessed 18th May 2005).
No Author. No Date. The Scientific Basis For Magnet Therapy Analytical
Research Report.
http://www.itembioenergy.com/infocenter/ScientificBasisMagnetTherapy.pdf
(Accessed 18th May 2005).
Competitors’ Company’s Website:
- Magnet-EZe: http://magnet-eze.com.au
Australian Magnet Therapy: http://www.australianmagnettherapy.com
Bio-Magnetic Therapy: http://www.biomagnetictherapy.net
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Along their journey together, the readers realize that Jim is basically the father that Huck has never had; Jim cares for and protects Huck despite whatever may become of him. Huck returns these sentiments because he soon grows to love the slave, and their mutual affection is cemented when Huck is “ever so glad to see Jim” (41). With this, Twain urges the audience to see Jim as an equal and compassionate individual. By doing so, Twain shows how the society is corrupt and foul, as it is enslaving and threatening the life of a man who is constantly risking his own salvation to save the people around him. Huck comes to the conclusion that Jim “had a good heart in him and was a good man” (286). For example, Jim is portrayed as a hero when he selflessly saves Tom Sawyer’s life. Despite the fact that Tom has been playing with Jim’s life-and-death circumstance, Jim decides to risk everything for the child even though he is well aware that that he is jeopardizing his own freedom. Here, the “nigger” is portrayed as more of a man than any white person and Twain uses this to show how wrong and sinful slavery is. The concept of slavery itself is built upon the idea that one race is better than the other; racism does not take morals, ethics, or beliefs into account when determining
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Its 2003 sales had exceeded FF96 million out of which 2.6% was for item 345. Item 345 was one of the most successful products. In its prime years from 1998 – 2001 they had a market share for Item 345 of 35%. In 2002 the market share dropped to 30%, and then continued to drop in 2003 to 20%. See exhibit 1. This is believed to have been caused by Lille Tissages, S.A. raising the price of Item 345 from FF15.00/m to FF20.00/m in 2002, while the competitors kept their price atFF15.00/m.
$384 per unit or "mark up" of 47% vs $764. per unit or "mark up" of 94% (not really a mark up, fixed costs not included).
Electroconvulsive therapy (ECT) is a widely practiced intervention used to treat psychiatric disorders in specific groups of mental health patients.(1-3) A small electrical current is applied via electrodes attached to the patients head to induce a generalised cerebral seizure whilst the patient is sedated under a general anaesthetic.(4) The induction of seizures to treat psychiatric disorders originated from the historical observation that schizophrenic patients improved temporarily after a spontaneous seizure.(5-7) The most common contemporary use of ECT is found in the treatment of mood disorders. The indications, risks and adverse effects of ECT and the evidence justifying its clinical use shall be briefly discussed.
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1. A non-significant risk (NSR) device study is one that does not meet the definition of a significant risk (SR) device study. Thus, a NSR study is not for a device that:
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Home-schooled students also have the opportunity to be flexible with the pace that they learn, and are much less likely to be pushed ahead when they are struggling. The amount of homework is up to the teacher, as well as starting time. Sometimes students learn best early in the morning, sometimes in the evening. Home-schooling gives students the opportunity to see what fits best with their personality and molds itself around the student. Public school, however, has students conform to their methods. Often times, public schools se...
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