mindset this price is relatively low. The markup or profit margin is set high at 48.6% for the LG Pro. This is due to the product is new and cornering the market with no competition. The total cost of the product for sale to organizations will be $520.00.
Three Year Projection As the data shows within the chart and graph, The total combined projected demand amount is $795,600.00. This number is a total of 2200 LG Pro computers, 1100 for the domestic organizations and 1100 for the U.S. organizations based on the need of the organizations. The break-even number is $535,500.00, leaving us with a surplus of $266,010.00. The promotional budget is set at $134,000.00, using money wisely through advertising outlets; the projected expenses are $132,470.00.
…show more content…
The team will utilize each of these components to establish the intended marketing objectives for year one, year two, and year three.
First-year Objectives
A marketing objective for the LG Pro will be to enter the market and obtain at least 10 percent of the market share within one year. LG will focus the objectives of the LG Pro during the first year on improving product awareness, creating effective marketing campaigns for advertising and making improvement to build product and brand awareness (Kaho, 2016).
Second-year Objectives
Second-year objectives for the LG Pro involve reducing production costs, making a mark in the industry, identifying new market opportunities and expanding sales into the education industry market segment, and making improvements to build customer satisfaction (Kaho, 2016).
Third-year
…show more content…
Through this methodology the strategic marketing plan will have the best overall outcome while staying on the course the team has set. Some of the evaluation methods are based on time and others are based on product movement. An example of time and product based evaluations the team has determined to start with a weekly data collection of sales, both domestic and international. The data that is being collected is made up of who is purchasing more product (which companies), in those companies what departments (HR, sales, marketing, etc.), how many computers are they buying (quantity) and is there a trend (reoccurring purchases versus first time purchases). After the first two weeks have passed and a small data collection is available, this will act as a baseline. Once the baseline is established the team can identify areas that either need to be fixed or at least trends that need to be monitored. After the first quarter is met, the team will then go to bi-weekly data collection assuming all supply distributing channels, sales routes and production line quantities are all in the green. These evaluations will continue until the end of year one. After all quarters have met the established marks, to include end of year one sales, evaluations will be on a monthly time frame. This evaluation method
Evaluation and review should be an ongoing process of learning, embedding a process of continual improvement and development. The key to evaluating is knowing what we are measuring. We cannot monitor and evaluate the team’s progress towards agreed objectives without clear advance planning of what we want to do and how it will be achieve. Effective strategic and operational planning, incorporating clear measurable objectives, is therefore an important
This was the desire of the company. It also shows that OS-367 OS-367 is not generating even 10 percent of the gross profit on the sales revenue. If management desires to maintain a profit margin of 30% based on the ABC costs. Then they would need to raise the selling price of OS-367 to at least $19.95. By doing this they would have opportunity to at least yield a gross profit of estimated
Promotion: Promotional budget will be around 20-32% of the budget, changes will be according to product life cycle and trade off statistics. Allowances will be mostly steady around 15% with a maximum increase up to 20% when products reach maturity or sales start to decline. Promotional allocation could change among those channels that don’t show growth regardless sales force support investments.
Although Lafley has had success, the underlying problem remains. How will Lafley return P&G to its rightful place in Corporate America? P&G's solution to its problems is through product line extensions, expansion into non-premium brands, as well as acquisitions, licensing, reinforcing market orientation through consumer focus, and outsourcing. This recommendation was based on following items;
Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.
Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.
Arcading to Sue Pulendran marketing planning technology provides for decision-making that is more comprehensive. Marketing planning is a performance paradoxical that measures strategies for the market segmentation. The most important thing about strategic marketing positioning covers the business strategic positioning choice also each business has a different marketing strategy imposed to so that they can gain a competitive advantage over other business in the same market. Skype
Strategic planning is done by the highest levels of an organization that goes threw three major phases. These phases include the formulation phase, the implementation phase and the evaluation phase. () These all play a great role for making the best possible way to carry out an action. The formulation phase is when a plan is initially developing and thought about as a way to help a business. The implementation phase is when the plan that was thought of is carried out. The evaluation phase goes over the success or failure of the plan and what could be changed and what shold have been done on the first place that could have helped the plan work. In order to come up with a plan, there must be a reason for it. This is known as the m...
Strategic marketing involves five crucial processes. The first step in strategic marketing involves identification of the mission of the strategic marketing approach (Bryan 2015). The firm needs to determine the reason it exists in the market in the first place. A succinct definition and description of the firm’s future desires and anticipated achievements that are influenced by current steps. Each product and service offered by the organization must contribute towards the achievement of the company’s mission.
Besides, they approach by producing innovative product with a wide range of smartphone with various operating systems, shapes, sizes and prices to their customers with attractive prices. With comparative items function, Samsung products cost is constantly lower from 10-15%. Samsung has utilized its interior resources and applied to their production system, as a result, this will decrease the cost of production and offer more option to the customers. Diminishing the cost is another strategy for Samsung to attract customer attention and to increase the sales volume. Pricing strategies consist of several different types such as price skimming, competitive pricing, penetration pricing, discount pricing and product life cycle. Samsung utilize different pricing strategies to different product. Firstly, price skimming. It is higher price had been set ahead, before competitors penetrate the market. Therefore, Samsung applies pricing strategy in selling their products, for example hand phone. Once the company releases new model, they will decrease the price of the previous model to compete with another competitor. Second, Competitive in pricing. Samsung utilize a competitive pricing strategy when other organisations offer similar products and services. Samsung set their total cost of a
Research and development plays a big role here at Samsung creating the ability towards taking the next step of building a better future. In 2015, Samsung spent $14 billion dollars on research and development alone, so it’s surprise why we are willing to spend $50 million on the first year of the product. We will use our research and development team to improve the quality of our smartphone via updates and discover reasons why consumers are passing up on our new smartphone. From year 1 to year 2 there will be an increase of 16% in the research and development expense and from year 2 to year there will be a 7% increase. Most of our highly praised tech like the Galaxy S7 and S7 Edge are due to are research and development teams. The general / selling/ administrative expenses all include fixed costs, advertisements, and direct and indirect costs. With the percentage nearing the profit margin it represents that we’re are in the competitive smartphone market. The change from year 1 to year 2 for the general / selling / administrative expenses increased by 9% and it increased again but only by 4%. The pie graph at the bottom displays the % that goes to in expense. For General / Selling / Administrative expense, I’ve separated the advertisement budget to its own
When creating a marketing mix for a product, the company needs to look at the 4Ps: product, place, price and promotion (Eugene McCarthy, 1960). “When considering the 4 P’s of the GoPro, it is clear that the company’s success has been due in large to such great marketing.” (Suki Chan, 2013)[1].
The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals.” (Source: www.entreprenaur.com)
Product positioning is to use certain features of the product to position against the product of competitor. With the help of this marketing activity, marketers can attract more customers by focusing of special features of their product.
An organisation strategies that combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and the business. marketing strategy is one way to achieve the goal of a company. The destination marketing is the first and best in class in meeting the needs and aspirations of consumers. Besides that, being a key partner for our customers, consumers and communities. Eliminating non-value added activities of the process. However, the aims to increase the target profitable growth and provides benefits above average employees and shareholders. There is an example of marketing strategies that used in Rejoice company. The 4P’s are influence the marketing strategies.