Marble Slab Creamery

SWOT analysis is a planning method that was created in the 1960’s by a management consultant named Albert Humphrey. SWOT is an acronym for strengths, weaknesses, opportunities, and threats and in SWOT analysis you evaluate those four elements of an organization, company, project or business venture. Therefore, a SWOT analysis can be conducted by ownership, top managers, marketers, or any person that wants to evaluate a company, product, location, or industry. There are several advantages to using SWOT analysis like, taking advantage of your strengths, addressing your weaknesses, detecting threats, capitalizing on opportunities, and understand your business better. However, like everything there are advantages and disadvantages and the disadvantages for SWOT analysis is that there are no ways of weighing these strengths, weaknesses, opportunity’s and threats. For example, you may conclude that having a

My current employer is Marble Slab Creamery it is a well know ice cream shop. Some of our strengths are location, a large variety of ice cream flavors, and free unlimited toppings. Location is a strength, because being in South Texas we are prone to hot weather which has a positive correlation on ice cream sales. One of the main reasons customers come into our store is the large variety of ice cream variations you can create with our many flavors and toppings. This would be a strength, because you would not find these ice creams an ordinary store. Some of our weaknesses are high prices, sales being weather dependent, few low-calorie options, and not having a drive thru. High prices I would say is one of our core weaknesses, because I have seen many people walk out of the store without buying our products due to the high prices, as well as complain about the prices after they see their total amount charged. Furthermore, our sales