Malcolm Gladwell Weak Ties Analysis

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The notions of "Strong ties" and "Hierarchies" seem to be a bit over exaggerated in Malcolm Gladwell's essay "Small Change: Why the Revolution Will Not Be Tweeted." Gladwell terms every successful thing on the basis of strong ties and hierarchies, and every unsuccessful thing on the basis of weak ties. Strong ties as termed by Gladwell are those which have personal connections, whereas he mentions the example of social media as a weak tie. However, through Zadie Smith's "Speaking in Tounges," we are able to interpret that weak ties also do have the strong power to transmit an idea or behavior from one person to another. The deepest problem lying in Gladwell's assumption is that he doesn't bother looking at the positive side of social media, …show more content…

She obviously did not have any strong connections with those books or Obama, it is the "weak tie" which led her to a sense of optimism towards the end of her essay.

The notion of "weak ties" has probably reached a point where it needs no introduction. Gladwell implies, "The platforms of social media are built around weak ties"(Gladwell,137). Social media is termed by Gladwell as a "weak tie," despite mentioning numerous examples himself which give concrete evidence that social media is indeed strong enough to transmit ideas within people. For example, the case of lost cell phone, where through the use of social media was the owner able to get her phone back. However, through Smith's experiences, we are able to interpret that weak ties have the strong power needed to transmit ideas and behaviors. As Smith implies "As George Bernard Shaw delicately put it in his preface to the play Pygmalion, many thousands of British men and women...have sloughed off their native dialects and acquired a new tongue"(Smith,248).

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