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Analysis of Macy's
Macy's, inc. department stores business strategy
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Macy's Business Analysis
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When people think of Macy’s department stores the thought of perfume and cosmetic counters, large shoe isles, and entire floors dedicated strictly to home goods come to mind. Macys was founded in 1858 as a dry good store. Rowland Hussey Macy had opened numerous retail stores however, one after the other showed to be a disappointment and enviably had to close. Macys was his only store that successfully took off and remained opened. Macys was known for making numerous firsts to the retail business such as implementing a one price system which meant that the same item was sold to everyone, they were also the first to introduce the Idaho baked potato to consumers as well as were the first to hire a woman to a upper executive role. During
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