Macworld Keynote Event: Pride And Power

1771 Words4 Pages

Since 1997, Steve Jobs has led the MacWorld Keynote event addressing the Apple flock, with pride and power. From a majestic, seemingly mystical, pulpit set atop a wide, dramatically lit stage, he has regaled stockholders, software developers, and enthusiastic consumers, numbering in the millions, with Apple's plans for the coming year. His intimidating sense of control has afforded him the kind of command over this ever-growing audience that seldom belongs to individuals who don't draw their power from Government or God. It is easy to understand why every product launch, press release, news leak, or any one of a countless list of maneuvers, can cause measurable, even drastic, shifts in the stock market. With great power comes great liability. …show more content…

His broken posture and slow, weakened movements were daunting. The dead silence of the audience as all the attendees hung on every word that Jobs' offered was indeed reminiscent of his earlier grandeur. Yet, this time, this silence was as much a result of the shock, felt equally by all, as it was the usual mark of respect. As always, when Steve makes a move, the Universe responds. Uncountable reactions flooded the net. Articles depicted Jobs' approaching demise. Smarmy opportunists launched viral games inviting users to bet when he would die, what disease he had, when the company would fall as well as innumerable others. Nothing, however, was as powerful as the moment that Steve Jobs relieved himself from the keynote address deferring to Phil Schiller, Apple's Senior Vice President of Worldwide Product Marketing, to address the Apple Nation as the voice of god whilst he watched from the side on a …show more content…

The goal shouldn't be to find a replacement for Steve Jobs because that is impossible. The story of Jobs and the story of Apple are too intertwined for the end of one not to signify the end of the other. The mission is to distance the brands from each other. While Jobs' life may have been significantly responsible for leading the Apple brand to its current market position, it need not be responsible for taking it in to the future. For many consumers, the obsession over Apple products has no connection to Steve Jobs at all. Thus, as long as these customers are provided with the same level of innovation, design & utility that they associate with the Apple brand, allegiances will maintain and the sales will follow in

Open Document