There are have been many instances in which a company has faced controversy because of its business communication. Most of the time businesses have no intention of causing the controversy, but other times the businesses know exactly what they are getting themselves into. One occurrence, is the controversy in 2010 that was caused by the MAC makeup company’s Mexico-inspired makeup line called “Rodarte”. MAC came out with a makeup line called “Rodarte”, which included products inspired by the vibrant colors and culture of Mexico. “The new line features various products including a pink blush named "Quinceañera," and a sheer white lipstick called "Ghost Town." But it’s the frosty pink nail polish entitled "Juarez" that’s causing all the controversy.” Juarez is a town in Mexico that is known for something much bigger than just its beauty. It is an impoverished factory town that is also known for the numerous amounts of young women who have been raped and murdered. People who knew of this disreputable town were shocked when they heard about MAC naming their products after it (McKay). I for one was not offended by this because I …show more content…
The MAC company explained how the collaboration was envisioned to be a celebration of the beautiful landscape and people in the areas where the founders of MAC had traveled to get inspiration for their next line (Hing). A representative from MAC apologized and stated that “This was never our intent. MAC will give a portion of the proceeds from the MAC Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.” Customers were pleased with the way that MAC took care of the situation. Had they not decided to listen to the comments and donate some of the proceeds, they would have had some lasting repercussions
I think this unfortunate circumstance has made organizations look close into the products and services they offer. No one wants to clean up a mess that could be easily avoided. Even if they do it as a marketing plan that was found out by the public, it would prove to bring about a negative view of the firm. Also, I think it also stresses how companies influence society and how important it is for them to be responsible.
Though Ira C. Herbert was correct that Coca-Cola had used the phrase “It’s the real thing” before Grove Press, Richard Seaver’s response was more persuasive. Herbert’s letter was formal and dry, while Seaver’s adopted an ironic tone to degrade Herbert’s case. The combination of appeals present in Seaver’s letter, when compared to Herbert’s reliance primarily upon logos, construct an argument that is
Everyone was perfectly fine about the idea of the sale since it is held as one of the
Public relations are the practice of distributing the information between an organisation or individual and the public. The aim of PR practitioners by the client is often is to persuade stakeholders, partners, employees, investors and most importantly, the public. The practitioner’s communication stance is reaching the individuals or organisation ultimate goal. However many can examine and scrutinize public relations ethics to assert a PR problem within the industry. All PR organisations and individuals have a code of ethics of which the professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to prove continuous and consistent violation worldwide. The James Hardie Industry, a company that is known for knowingly using products that caused thousands of people throughout Australia to grow to become sick and even resulting in death, from its products that produced massive profits is a prime example of the PR problem. However ethical communication and critically reflective practices are procedures that benefit both the public and the organisation when use correctly, opposite to the James Hardie case.
Despite the fact that the two brands were stocked together in drug stores, and that Glitz's pink 'Listen to Reason' and Chic Shine's blue 'An Ocean' were known to be used on neighbouring nails, each company was on a constant mission to destroy the other. The garbled mention of 'Chic Shine's Tiger Trouble' could start a fire in the minds of the respective CEOs of the companies.
Companies have rhetoric in their advertisements. The goal is to persuade a watcher or listener into believing that their brand of a certain product is the best. This in turn will make people want to buy the product. When it comes to advertising for a product, the majority of people see it as a concept that is both simple and harmless. As Chidester points out, through the eyes of popular culture as religion, the product associated with the advertisement is considered to be a fetishized object.
I do not know what happened with the salesperson, or if this was an isolated incident. However, I do know that changes were made to address the problem. New policies were implemented to make it difficult for anyone to oversell in the future. The decision
In the short reading, The Cunning of Cosmetics, by Jeffrey Kipnis, he begins by explaining what architecture is reacting to and how it effects the direction it is going in. As a result from explaining this, he starts to ponder on his job on Herzog & de Meuron and question, “When did my infatuation with HdM’s work begin?”(Kipnis 23) he starts to realize that buildings have the “Ability to insinuate itself into my psyche” without forcing itself upon someone. He is able to analyze this in the magazine he was reading Arch- Plus by Nikolaus Kuhnert and see how he separated the magazine into two sections – Ornament and Minimalism, through this he able to explore prime examples such as Signal Box and Ricola Europ, explaining how the use of their materiality and modern ornamentation can give a “Erotic allure…the sirens of the Odyssey”. Overall he is clarifying that
“The Daily Show with Jon Stewart” aired a segment on the controversy behind the Coca-Cola half time commercial during the Super Bowl. The commercial featured “America the Beautiful” sung in different languages by people from different nationalities. Americans on their social media websites, such as Twitter, went into an uproar. Many Americans tweeted things similar to, “What an f***ing terrible commercial. The majority of it was not even in English and was sung by a bunch of foreigners. Just more multicultural, politically correct, liberal s**t” (CBS Atlanta). On the “Daily Show with Jon Stewart”, Stewart highlights the controversy of this commercial on Twitter. Stewart jokes about how ironic the backlash this comm...
We are currently in an era where the profession of public relations is widely viewed as being “spin doctors” and hype can often eclipse reality. Most individuals see public relations as people who manipulate the public mind, rather than tell the truth. We are often accused of distorting reality, propaganda and withholding information. With these circumstances, you could have thought that “ethical public relations” was an oxymoron. Although not everyone is in tune with today’s public relation’s world, it is critical to assert a practitioners' beliefs of ethics in the practice of public relations. Being an ethical public relations practitioner is fundamental, especially when it is your duty to build trust and enhance stakeholders’ reputations.
This film has opened up a new perspective to me about the mindset of many of the people that have and are running many of the most noticeable household name brands that we have all come to know since childhood. The film does a very good job of explaining how businesses and corporations have not only grown but evolved over the last 40 plus years. We all know that at the end of the day, a company’s goal is to make money. “The Corporation” gave me a very in-depth look at the extent that major corporations will go to in order to keep their company successful and profitable. With many of the companies that were mentioned in the film, the average person such as myself, would never know that the companies that we support and patronize have taken part in modern day slavery to give use the products that we have come to love. The part of this that was most troubling was the fact that these business practices no matter how unethical we find them are in fact legal and do not
The second direct competitor to Chanel is L'Oréal, the world's largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although L'Oreal the company doesn't manufacture a perfume it owns the brand Lancôme that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Tablebase data. The chart shows how the Lancôme perfume Tresor, Estee Lauder and Chanel are in relation to each other.
Corporations that place an importance on corporate social responsibility usually have an easier experience when dealing with politicians and government regulators. In compare, businesses that present an irresponsible disregard for social responsibility tend to find themselves fending off various reviews and probes, often brought on at the assertion of public service organizations. The more positive the public insight is that a corporation takes social responsibility seriously; the less likely it is that innovative groups will launch public campaigns and claim government inquiries against it.
Early on in the twentieth century, when mass marketing and production became commonplace, company branding allowed consumers to identify with a company. The consumer made a one sided personal relationship