Live On Grades: Non-Profit Analysis

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Recommended: Planning strategic marketing for non profit organizations

Live on Grades is a non-profit organization that supports undergraduate students complete their degree. Live on Grades encourages students to reduce their working hours (if any) and study harder to obtain higher grades. Students may be eligible to apply and get rewarded if they earn top grades such as A or A+. All processing including eligibility verification, application forms, and compensation requests are automated using Live on Grade’s website. The goal of Live on Grade is to keep students in school for better future, a society with higher education, and a community with less crime (Wise, 2013).
2. Briefly discuss product, price, place, promotion, and people.
According to Neil Broden, a professor of advertising at Harvard Business School, building products or services for a business is similar to baking a cake! It takes some ingredients to make a cake, and in a business, the ingredients to make products are the 5P’s. (https://knowhownonprofit.org/campaigns/brand/marketing-1/marketingmix).
Product: Live on Grade, as a non-profit, does not produce a tangible product, it instead delivers financial assistance to students in need who are willing to work harder to obtain higher grades. Live on Grades solicits donors for help with either cash, monthly donation, or any other mean of …show more content…

The organization is new with fresh ideas. It uses the latest technology and web-based CRM to keep in touch with the donors and the beneficiaries (students). The website allows customers to donate securely online 24 hours a day. The organization also has weaknesses! As a new organization, customer awareness is a real problem and needs to be addressed accordingly. Also, funds are very limited and there are insufficient funds for broad advertising. Lack of experience is another weakness that Live on Grades may have problems with. Another weakness of Live on Grades is that other competitors doing similar business but with longer

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