Likeable Social Media Analysis

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Recommended: Social media as a tool of advertising

In the first scene of “The Matrix” episode of Broad City, a critically acclaimed Comedy Central show about two best friends and their odd adventures in New York City, the audience is dropped in on Abbi and Ilana hanging out and trying to figure out what to watch on television when they quickly get distracted by the Internet. What ensues next is a hilarious montage of the two dialed into the digital world: their faces illuminated by their computer screens as they look up Judge Judy on google, post on Instagram, read celebrity gossip, watch countless youtube videos, and troll through buzzfeed. After countless hours of scrolling through the internet, the montage is abruptly interrupted by the sound of Ilana calling Abbi on Skype. They both …show more content…

A great example of this is described in David Kerpen’s book Likeable Social Media in his introduction he describes a vacation to vegas where he had to wait in line an hours at the trendiest hotel in town, the Aria, in his frustration he tweeted “No Vegas hotel could be worth this long wait. Over an Hour to check in at the Aria #Fail”. Just two minutes later a competitor of Aria called Rio hotel tweeted back, “Sorry about the bad experience, Dave. Hope the rest of your stay in Vegas goes well” (Kerpen 1). The hotel used social media to listen and empathetically respond to their consumer like a friend which gained them a customer for life and possibly countless others if Kerpen decides to endorse and recommend Rio on social media. This idea of endorsing business through social media is revolutionary as well as quite exciting and daunting for companies. Before if you had rave reviews about a company you would share it with 10 or 15 friends but now with one click you can share your thoughts with with 350 Facebook Friends, 300 twitter followers, or 150 LinkedIn connections (Kerpen 8), with that power the consumer can have positive or negative impact on that company's

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