We have all heard someone say "you hit like a girl" or "you run like a girl". But when did this phrase "like a girl" become an insult? In the commercial the company uses pathos,ethos, and logos to state their point that the phrase "like a girl" has been perceived as an insult. During the time of puberty young girls experience a drop in self confidence, and they find themselves trying to figure out who they really are. Always feels like it is their obligation to turn the phrase into empowerment and make "Like A Girl" mean amazing things . And this shows that they don’t only care about making money, but also about the individual that is buying their product. At the beginning of the ad , we begin with pathos by the angels. They are unlike other commercials you would see on TV. Instead of only focusing on the person that is being interviewed, they show a view …show more content…
One of the younger girls is asked "is 'like a girl' a good thing or a bad thing?" And she responds with "I don’t know if it's a good thing or a bad thing it sounds like a bad thing , sounds like your trying to humiliate someone." Another older females responds with " It definitely drops their self confidence...when someone says you hit "like a girl' ...well what does that mean? .... telling them they are weak." The last female (older) responds with "...It doesn’t matter what they say...yes I … "like a girl" and I wake up like a girl, because I am a girl and that is nothing to be ashamed of." Even though they all give different responses they all make it clear that the phrase "like a girl' is used as an insult, but it doesn’t makes sense . This is due , that gender is what a person is , not what they do . The last way we see logos is through the hashtag. Hashtag has become a big thing in social media and can spread
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
This specific sign spoke to the women. There was one specific commercial I saw on YouTube where they had some girls in and they asked them questions like; “What does it mean to do things ‘like a girl?” and “Have you ever been told you do something ‘like a girl?” The campaign teaches girls not to limit themselves to what society says girls are supposed to do.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
The mission of Girls Inc, as stated on their website is, “to inspire all girls to be strong, smart and bold” (girlsinc.org, 2014). This mission statement can be seen on nearly every publication and public image, it has remained central to the organization, and it continues to be a driving force in the future of the organization. The vision of Girls Inc is “empowered girls and an equitable society,” (girlsinc.org). Girls Inc. has also developed a Girls Bill of Rights, which states that the girls have the right to: “1) be themselves and resist gender-stereotypes, 2) express themselves with originality and enthusiasm, 3) take risks, to strive freely, and to take pride in success, 4) accept and appreciate their bodies, 5) have confidence in themselves and to be safe in the world, and 6) prepare for interesting work and economic independence” (girlsinc.org).
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
The commercial I’m looking at is #LikeAGirl by Always. Why has the phrase “Like A Girl” has been used as an insult? This commercial focuses on how a girl’s confidence goes down when they hit puberty. The commercial accomplished their message, they made a good point that girls are already insecure from many things and the phrase “Like A Girl” should not be one of it.
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement
Within this film the sociological concept based around sex & gender is hit quite a few times. Missy, a new comer to her current school, tries out for the cheering team. She is put under lots of scrutiny from some of the members of the cheer squad. She is underestimated due to her appearance and she proves herself to the team. They already had a candidate in mind, but the captain lets the other two team members know that Missy will be on the team. Hearing this noise infuriated them and they called Missy an “uber dyke” which is a sex and gender stereotype. Missy was treated this way all based on the way she prefered to
Over the last twenty years the Guerrilla Girls have established a strong following due to the fact that they challenged and consistently exhibited a strong supportive subject matter that defies societal expectations. In an interview “We reclaimed the word girl because it was so often used to belittle grown women. We also wanted to make older feminists sit up and n...
As the commercial begins, a woman with long blonde hair, named Florence, begins to speak to the camera. She tells us what the group was told to do prior to the interview. She says, “ I showed up to a place I had never been and there was a guy with a drafting board. I didn’t know what he was doing but then I could tell after several questions he was drawing me.” The artist doesn’t s...
In conclusion the ad shows its appeal to logos, pathos, and ethos by having a woman on it and having her state her opinion. By having the character state her opinion it will make people who see this ad think about the issue at hand. In addition to that the ad uses a simple but effective way to capture the audience’s attention. It captures attention by using a well-known character, a short but effecting statement, and a simple color scheme to draw attention. Doing so helps grab the reader and then further deliver the message of pro-choice and that it’s a woman’s choice to do with her body as she pleases.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
Recently, the conflict of young girls portraying characteristics of women is increasing. Because of media influences, children are beginning to look and act in ways that mimic the lives of adults; the information they are learning is nowhere near age appropriate for these children. Girls are being taught to focus more on their appearance. They are being taught from a very young age that it is most important to be skinny and look pretty. Girls are learning to treat themselves as objects rather than people, and allowing themselves to be seen as objects, they allow others to treat them that way. One program in particular, “Toddlers and Tiaras,” sexualizes young girls, and produces such thoughts due to the broadcast that it has to the world.