Lego’s were originally made as a tool to promote creativity in children, and prompt children to use their time creatively and constructively. Currently LEGO still advertises their products as instruments of creativity. Since their creation however, Lego’s have embraced commercialization, and mass media, departing from their more interchangeable building blocks to more specialized pieces and directions; which is not only hindering the original goal of promoting creativity but it is also bringing the consumer world into simple creative play for children, neither of which is a particularly good thing. It is important to recognize that even well-meaning products like Lego are absolutely corruptible by corporate interest, and parents and consumers …show more content…
Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.” Dictionary.com says creativity is “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.” The question is, how can children “transcend traditional ideas and patterns” when LEGO has modified their building brick sales tactics to include specific instructions and patterns to follow. Now the “systematic creativity” lego.com describes is the whole idea behind LEGO bricks. LEGO states in their mission statement “Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future.” The key word here being creatively, so what has changed since the humble beginnings as a small carpentry shop, that made stepladders, ironing-boards and oh yeah wood toys? In her essay “What’s Natural about Our Natural Products?” Sarah Federman introduces the idea that “[t]he word ‘natural’ has become more a marketing ploy than a way to communicate meaningful information about a product” (442). Truthfully the word “natural” and “creativity” have a lot in common in their respective context; just as the word “natural” has become a ploy to increase sales in the food industry; the toy industry uses the word “creative” to sell their products and profit off the mass-media. Well it didn’t take long after becoming a multinational company to buy into the complete consumer experience and
Lego’s are very fun to play with, they bring out your imaginative side. The Lego is very creative for your creative personality too! These toys had an interesting history about them and you know much of it now. The word Lego means what it is for, it means (I assemble, or I put together!). I hope you found this as interesting as much as I did.
The educational and artistic importance Lego has been long-lasting from generation to generation. In the beginning of 1930’s until now, LEGO bricks has been the driving force of self-imagination and expression for multiple people around the world. It has given a voice to kids, adults, innovation and technology. Generation after generation, LEGO advances forward, yet keeps its core values intact as a family company. Lego is an essential element of toy culture and unlimited boundaries of mufti media and education in the 21st century culture.
Lego kits can be used in different businesses and organisations like offices, car parks, arcades and banks.
Total sales revenue of the different products the corporation offers are recorded jointly for one single income statement. When considering the impact LEGO Friends has had on the overall growth of the corporation, one must consider the actual sizeable contribution it could have potentially made in respect to the sheer number of available theme lines the company offers. However, despite the line only being a fraction of the available products, in 2012 it was the fourth top-selling line overall (behind City, Star Wars, and Ninjago) and the second most successful new release of the year out of a total of 15, which together contribute to more than 60% of the company’s profit.15 Therefore, by analysing general revenue and income one could get a
“I still collect toys.Toys are a reflection of society. They are the tools that society uses to teach and enculturate children into the adult world. Toys are not innocent.” (Burden). When you think of toys you probably think about dolls or Hot Wheels. What you probably don’t know is the toys can vary into anything. Toys are usually used to entertain yourself, but what if they represent more than just that. It can be a famous cite, make you question society, or just make you think about how we’re treating each other. Anything can be a toy. You just have to be creative to make it more than a toy. Chris Burden, an amazing artist, famously known for creating artwork that reflect on society, in most of his work he used toys to help him. Burden is famously known for two pieces of artwork, Shoot and Urban
In his attempt to dethrone the corruption of conformity in his hometown, Emmet and his team will utilize their individual gifts and abilities to take down Lord Business and set free the realm of Bricksburg. This is similar to a concept that Paul refers to in his letter to the Corinthians concerning the body of Christ. In 1 Corinthians 12:18-20, “But as it is, God arranged the members in the body, each one of them, as he chose. If all were a single member, where would the body be? As it is, there are many parts, yet one body.” (ESV) Emmet and, by extension, the central theme of the Lego Movie desires to communicate that the things that make individuals different from each other is what makes them important and valuable to society. Creativity and imagination, in this way, becomes the opposite of conformity. The Lego Movie clearly and innovatively communicates that individuals are not just identical cogs in a monotonous machine; rather they are unique and equally important pieces in an intricate
Conformity is especially prevalent in The Lego Movie because it plays on the fact that, while Legos can be used with creativity, they are generally very instruction oriented (e.g. instruction booklets for every lego set). As stated by Joel Arnold, an NPR movie reviewer, “there's an instruction manual for everything, and Emmet eats, watches and says exactly what he's supposed to. The instructions say that's how you fit in, make friends, lead a happy life”. While obviously, this is exaggerated conformity, the conformity seen among the Lego construction workers in the beginning of the film is somewhat realistic, and can be compared to conformity found in any workplace or
of the sessions familiar to put their client at ease. As discussed previously, impairment in social functioning causes difficulty in communication which is necessary in typical counseling interventions. According to Woods, Mahdavi, and Ryan (2013), Lego therapy, a type of play therapy, is highly effective in improving social skills between pairs or small groups of children aged 6-11. Legos are an appealing toy to children with ASD as they are a methodical and predictable toy that are easy to control. Therapists are also faced with the difficulty of ASD children regulating emotions and behavior, which is often a typical reason parents seek therapy for their child in the first place (Samson, Hardan, Lee, Phillips, & Gross, 2015). It is encouraging
He/she can cut and tear papers of their choice. Also, they can glue and create their piece of art without adult’s interference or directions. Dr. Laurel demonstrated the pros of the Process Art Experience as it supports many aspects of children’s development. For example, physical, language, and literacy, and social/emotional development. Those linked to each other as it will be presented through the child’s own work. In contrast, the child in the Product Art Experience will be restricted to follow adult’s instructions or directions to make a product that was determined previously. The Product Art Experience limits or restricts children’s imagination and creativity. The child will not have the opportunity to choose the material. He/ she should follow the educator’s steps to make any pre-determined product. The Art versus Craft example, which displayed by Professor Walton, was reliably linked to the aforementioned experiences. She promoted the significance of creative thinking by showing high regards toward children’s individual abilities in techniques and skill levels. I learned from the Walton’s perspective that in order to stimulate children’s creativity, we should focus on children’s works, skills, and
Children can greatly benefit from having chances to create connections to the real world in their play space, waiting for the fruit on the fruit trees to ripen or continuously checking to see if their seeds have sprouted all provide both connections to the real world ,as well as expanding developmental skills and knowledge. An ideal learning environment for children does not necessarily need to cost a lot of money to establish and maintain, using items found out the natural environment can often spark creativity and connections with children. Children don't need to always be surrounded by the newest and fanciest plastic toys, natural ideas such as wood blocks can but used instead of lego pieces or rocks for painting on, items such as those can be cheap easily found and yet still provide children with the same if not more developmental skills and learning. From young age children need to be presented with opportunities to take safe risks in order for them to grow and
which is made by the girl. Lego is trying to highlight that a building toy cannot only be
Social interactions are another area of focus of LEGO therapy (2004). Social interaction comes naturally to those who do not have social communication deficits. Observing and imitating at an early age enables one to gain the social skills required in basic everyday interaction, as well as allowing one to gain confidence when socialising (Densmore et al., 2007). However, children with autism may lack in social interactions. Autistic children may require additional assistance in social interactions as they have difficulty in things such as: forming peer relationships, group play, maintaining eye contact, sharing, use of body language, use of facial expressions, participating in imaginative role play and much more; these skills are the fundamental base of effective social interactions (Gammeltoft and Nordenhof, 2007). Lack of social skills and communication skills overlap one another, having a “knock on” or “dominos” effect thus it is important that children with autism are supported in the development of these areas.
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
This shows how much society has changed since the 1900’s. Modern-day children are worse in almost every aspect of creative thinking when compared to previous generations. Society is hurting children’s imagination by not being supportive of outside time and social connections. With modern electronic devices, kids seldomly need to leave the house in order to be entertained. The lack of play time and social interactions severely hamper the development of children’s creativity. In summary, society is developing into something that lacks encouragement of creativity, and that is a major
In the words of Ole Kirk Christiansen , the founder of LEGO, "only the best is enough." And since then LEGO company have kept their promise by making sure they deliver toys of the best quality. The company has a tolerance of 2/1000 mm for its products. It is ensured that all employees are aware, through the EHS website, of the use of ISO 14001 as the company's policy. Annually, consumers, customers and stakeholders are given EHS performance reports using ISO 14001. The company has utilized ISO 9001 ( quality management), ISO 14001 (environmental management) and ISO 8124 ( safety of toys) for ongoing improvement and maintenance of safety. All LEGO websites globally are certified with ISO 14001 and OHSAS 18001 standards. In addition, they help with the managements of the environment, health and safety. ISO 14001 is used to ensure all necessary policies are satisfied and improvements on necessary issues including the environment for the employees and decreasing waste management and maintains the reliability and reputation of the company. The ISO 8124, also known as the safety of toys, s...