In the words of Ole Kirk Christiansen , the founder of LEGO, "only the best is enough." And since then LEGO company have kept their promise by making sure they deliver toys of the best quality. The company has a tolerance of 2/1000 mm for its products. It is ensured that all employees are aware, through the EHS website, of the use of ISO 14001 as the company's policy. Annually, consumers, customers and stakeholders are given EHS performance reports using ISO 14001. The company has utilized ISO 9001 ( quality management), ISO 14001 (environmental management) and ISO 8124 ( safety of toys) for ongoing improvement and maintenance of safety. All LEGO websites globally are certified with ISO 14001 and OHSAS 18001 standards. In addition, they help with the managements of the environment, health and safety. ISO 14001 is used to ensure all necessary policies are satisfied and improvements on necessary issues including the environment for the employees and decreasing waste management and maintains the reliability and reputation of the company. The ISO 8124, also known as the safety of toys, s...
American businesswoman Carly Fiorina once concluded, “If a decision-making process is flawed and dysfunctional, decisions will go awry.” In the critically acclaimed memoir The Glass Castle, Jeannette Walls pilots a turbulent excursion through the bottleneck of her childhood and dysfunctionality and flawed decision-making is all too common. Throughout this memoir the reader learns of the the appearances and disappearances of stability and functionality, discovers the theme of fantasy vs. reality, and determines how and why the familial dynamics of the Walls alter through the duration of the memoir. The reasons for the instability of the family are evident.
Lego kits can be used in different businesses and organisations like offices, car parks, arcades and banks.
The Lego movie is the story of a simpleton turned knight-in-shining-armor and co on their journey to the top as they brave life on the run from a benevolent dictator in order to foil his devious plot to freeze the world in his image for all eternity. To make matters worse, pretty much each and every citizen is completely oblivious to the full extent of the chaos that is ensuing. At first glance, life seems all but perfect, but in reality, this could not be further from the truth. Even if this is as obvious as the sky is blue, Lord Fussiness has managed to keep resistance at bay through means of manipulating the minds of his citizens into believing a false sense of safety and freedom under his every watch.
I have been tasked to create a marketing plan to successfully bring back a 1970 's toy into the market. I am writing to you to share the work I have done on the project and have decided to make the marketing plan for the formerly popular Etch-A-Sketch toy. I will identify our target market, and outline our objective and the 4 Ps of marketing
While many would assume that a children’s movie based on a children’s toy would be nearly devoid of depth or impactful meaning, nothing could be further from the truth when considering The Lego Movie. This film, released in 2014, features the story of a young Lego man, as ordinary as could be, on a quest to overthrow the tyranny of the evil Lord Business. While he’s at it, the Lego man, named Emmet, will begin to discover that the things that he thought made him ordinary are actually the very characteristics that are uniquely extraordinary. These themes may seem cliché and heavy handed, but when one watches the film seeking the bigger picture, the individual social issues that the film deals with begin to reveal themselves. From start to finish, the Lego Movie dives deep into prevalent issues and seeks to engage the modern cultural both politically
Conformity is especially prevalent in The Lego Movie because it plays on the fact that, while Legos can be used with creativity, they are generally very instruction oriented (e.g. instruction booklets for every lego set). As stated by Joel Arnold, an NPR movie reviewer, “there's an instruction manual for everything, and Emmet eats, watches and says exactly what he's supposed to. The instructions say that's how you fit in, make friends, lead a happy life”. While obviously, this is exaggerated conformity, the conformity seen among the Lego construction workers in the beginning of the film is somewhat realistic, and can be compared to conformity found in any workplace or
LEGO looked into Silver Stork Research’s U.S Mom and U.S Dads Reports, and LEGO’s Systems research, which were both forms of secondary research. According to Silver Stork research, parents were using Internet as a major source for parental tips. That research brought forth the idea of using a dialogue website. The research used was targeting both moms and dads everywhere. After concluding the research, it appeared that dads were highly involved in family playtime, and their favorite toy growing up was the LEGO. As for moms, they use the Internet heavily for tips and life hacks about being a good parent. As for primary research, the first study LEGO did was called the “Holiday Wish List”, which asked parents what they want their kids playing with all year. After that first primary research, LEGO held interviews with child development experts and further understand how to utilize their products within today’s children. The stockholder group was the consumers buying the products, LEGO wanted to use parents to bring LEGOs into their kid’s life. I feel as if LEGO did a great job targeting their stockholders and getting the right information needed from
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
Quality of products and services is paramount and as a result, Manutec has been awarded ISO EN ISO9001:2008 quality standard.
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta, Georgia. With their store, Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store, operated in a large, no-frills warehouse. Home Depot carries over 35,000 products, with national brand names along with the Home Depot brand. At the start, Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide customers through home renovation projects. Since its opening, Home Depot has experienced incredible growth, and today is North America's second largest retailer, and the largest home improvement retailer. Internationally, Home Depot has expanded into Canada, Mexico, and is beginning to operate stores in China. Home Depot's competition includes Sears, Ace Hardware and Lowes (the main competitor).
High quality image of LEGO which was impressed in customer mind, suggest use more investment on product quality control in order to maintain the high quality product to satisfy customer 's expectation and identify between real LEGO and infringing brick toy by aspect of core high quality value. So we suggest hire more 50 quality control experts to fully monitor the finished goods after
P’kolino’s story is all about passion for superior products and how they can change people’s lives. Founded by Antonio Turcos-Rivas and J.B Schneider, the Company’s goal is: to “make better products to improve play at home”. In the course of developing safe and quality products, implementing and marketing other strategies, P’kolino Company aims at improving children’s play thus , improving sales by $51million (Bygrave and Andrew, 2008). The Company’s goal was comprehended during their MBA’s study. During their study, the two entrepreneurs began a thorough research and development project with more than twenty international design students.
... in the toy industry is to make toy safety the number one priority and to fulfill the customers’ needs.
Executive summary of the event. In this business case, a shift from seasonal to monthly production of toys will change the seasonal cycle of Toys World's working capital needs and necessitate new bank credit arrangements. It has to analyze the company's performance, forecast fund needs and make a recommendation. The case introduces the pattern of current assets and cash flows in a seasonal company and provides elementary exercise in the construction of the pro forma financial statements and estimation of fund needs.
Top managers should be reminded that they are ultimately responsible for the quality of a product and the company. Quality management is one of the keys. By defining quality in operational terms, understanding the costs and benefits of quality, recognizing the consequences of poor quality, and recognizing the need for ethical behavior (Stevenson, 2012), will lead to a more productive operation. If Toys, Inc. specifically doesn’t want to hire additional positions to inspect quality they could outsource to a company such as SATRA whom from its website states, “SATRA can assess the risk of injury from a toy, as well as carry out analysis for the presence of restricted metals such as lead, chromium and mercury(2015).” Quality is the ability of a product or service to consistently meet or exceed customer expectations (Stevenson, 2012). Quality when it comes to manufacturing of toys especially those that have moving parts also brings in safety concerns. “Market watch officials and technological experts have warned parents to pay more attention to the quality of toys they purchase to better protect their children (Hazell, C 2011).” Parents will associate a poorly made toy, especially one that already knows that it’s poorly made by having a trade-in program as potentially dangerous for their son or daughter. Continuing to have customer dissatisfaction will further question the quality of our product and in turn the safety of our