Kony 2012: The Influence Of Social Media

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The increased proliferation and advancement of technology has fostered the vast evolution of mankind. That is, it has increased the human being’s ability to analyze, create, deduce and formulate various problem solving skills or abilities. Through this, technology is able to openly separate mankind from animals. In addition, social media technology transforms the Earth into a small village and connects our feelings and thoughts. Further, technology has provided adequate and equal opportunity for human beings to communicate across the world by enhancing the concept of communication and familiarity among individuals.
First of all, the use of social media such as Facebook and Twitter connect people and the world closely and conveniently. Technology …show more content…

Big organizations could make decisions precisely and promptly due to the speed of delivering messages and obtaining abundance of diverse information. For example, in 2012 the US government sent 100 advisers and analysts to provide intelligence, strategy and equipment to Ugandan military to arrest Kony and assist the local villagers to help their country. This action demonstrates the influence and speed of social media. In addition it illustrates the idea of communication without boundries. As the short movie Kony 2012 shown, the evil muderer Kony was a “unknown nobody” because few people on the Earth actually knew what was going on in Uganda and what he was doing. As a result, Kong’s power and army LRA (Lord's Resistance Army) became stronger continuously in the past 20 years. Devilry had spread over the land of Uganda and nearby countries but the government over there could do nothing to prevent because of lack of equipment, technology and strategy. However, Jason Russell made a video about Kony’s unhuman massacre, slavery, child labor and other activities against human right. He soon posted the video on youtube and the video views skyrocketed over 100 million, which triggered the public to demand the US government to fight against Kony. The global citizens respond and …show more content…

It also eliminates the distraction from numerous problems and obstacles in the world. How could a normal citizen of the British empire speak to the King in ancient time? But now, the public can access freely and directly into government websites to file any concerns or issues. In addition, the press, media and internet are the effective superviser for the government, which provides information for the public to know the truth of government activity and issues and promotes interaction in politics. Futher, in the article Small change , Malcolm Gladwell openly indicates that the use of advanced technology such as internet and social media has helped to improve social existence and interaction by reducing various aspects of discrimination, racism and ethnicity. The author also states that The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns.These are mainly through its ability to enhance or increase individual participation within high risk activism movements. Further, the ability of social networks to build large populations across the world that can receive the

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