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History of the Johnson & Johnson Company
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Founded in 1886 by introducing medicinal plasters and antiseptic surgical dressings, Johnson & Johnson has grown to be one of the leading health care products company in the world. In its extensive history of over 125 years Johnson & Johnson’s product mix vary from pharmaceutical, personal care products, medical devices and diagnostics with the largest being pharmaceuticals.
The product I chose to research was Listerine mouthwash. Listerine was first invented as a surgical antiseptic in 1879 and later repositioned as an oral care product to dentists in 1895. Listerine was the first over the counter mouthwash sold in the United States in the year 1915. Since then the brand continued to expand its product line consisting of different types of mouthwashes targeting specific areas of oral concern. Listerine’s product mix is not limited to mouthwash, but also includes gel toothpaste, breath freshening strips and mouth freshening sprays.
Listerine created a market for mouthwash in the 1920’s when they marketed it as a solution to chronic halitosis. However, in 1983, a new feature was added in which Listerine also fights plaque making it more desirable for consumers concerned with dental hygiene. Today, it continues to fight bad breath, and plaque having 70% of the total market share. According to Johnson & Johnson’s 2012 Annual Report one of the positive contributors to operational results was international sales of Listerine oral care products.
I. Environmental Analysis
1. Economic Forces
The economic forces affecting the company include inflation and fluctuations in interest and currency exchange rates. Additional challenges include technological advances and Johnson & Johnson’s competition and patents attained by com...
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...e store prices range from $3.25 to $6.49
3. Promotion
Listerine uses various types of promotion to target their audience such as advertising in television ads, ads at retail locations, promotional or discount coupons in store, in print or online. It also uses magazines and social media to advertise their product.
4. Distribution
Listerine products can be found at retail outlets, convenience stores, supermarkets, grocery stores, online.
V. Implementation – Marketing Structure
With product labels such as Crest Pro Health, Colgate Total, Scope, Biotene and Act, Listerine is positioned in a Perfect Competition. It needs to pay attention to the new studies that are coming out and make changes accordingly if it wants to maintain its current strong position. With its trusted brand and reputation I believe it will continue to be a leading product in the industry.
...he data collected by the above mentioned studies it is time to shift our thinking of oral care as simply a comfort measure to an effective intervention to lower costs, for both the patients and the hospital, and prevent the development of pneumonia.
Renak, Judith. “Tylenol made a hero of Johnson and Johnson: The recall that started them all,” The New York Times. March 22, 2002. Retrieved May 3, 2011 from: http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html
was designed to avoid mislabeled food and drug products and was the start of making sure every
According to Benno Dorer, Clorox’s EVP and COO of Cleaning International & Corporate Strategy, the key marketing strategy is the “Always on Principle”, this principle is applied through the digital platform. This strategy works in such a way that a person searching for disinfecting wipes on babycenter.com receives a customized advert, this advert is informed by what the potential consumer is looking for. The company also ensures a great presence in Facebook so that products are introduced to millions of users who are then directed to say Amazon or other selling points (King, 2012). Clorox also carries out product marketing in mobile retailer applications such as Safeway. The company also tries to have representatives in stores who can deal on a one-on-one basis with the customers/consumers.
During the 1900's, the McNeil company developed and established Tylenol into a well known and recommended analgesic. It has become recognized world wide as a safe brand of acetaminophen. The name Tylenol has become identified as a trusted, safe drug that people can easily purchase over the counter for their ailments. Tylenol is still recommended by doctors even though there was a cyanide scare in the history of the company. It has been discovered by my independent survey that consumers use Tylenol for their pet's needs also.
If bacteria is not monitored at all, many different disease such as gingivitis and periodontitis can occur (2). The Lab Manual also stated that bacteria can enter through the oral cavity, get into the bloodstream, and can cause endocarditis in the heart tissue. Given all these possible horrible scenarios, every effort made towards lowering the amount of bacteria in our oral cavity has potential to save lives. Our research will consist of trying to answer an important question, “What substances could help prevent bacteria (pathogen) buildup in the oral cavity”. The first thinking that we had behind this came from those gum commercials you see on T.V. that say “kills bad breath and bacteria”. Well we were curious as to what chemical compound found inside gum has the capability to kill bacteria. It turns out that one of the key factors for the bacteria killing effect found in chewing gum, is known as Xylitol. Xylitol is a naturally occurring alcohol and is used as a “sugar free” substitute in many chewing gum brands
During 1911, Proctor and Gamble introduced Crisco, the first all-vegetable shortening, beginning what would be the first in a long line of different unrelated products the company would develop in the future. Such products include Tide washing detergent, Crest toothpaste, Charmin toilet paper, Pampers baby diapers, Folgers coffee, Bounce fabric softener, Pert Plus shampoo, and Bounty paper towels, just to name a few. With these products, and the more than thousand others, Proctor and Gamble leads the world in sales in almost all categories of household products. Sales hit the one million mark by 1859, roughly 22 years after the company was formed.
The history of a Dental Hygienist is very riveting. This profession was first founded in 1913 by Dr. Fones when he created the first Dental Hygiene education program in Bridgeport, Connecticut. In 1906 Fones trained Irene Newman the basics, and she was then the first Dental Hygienist in the world. Later, the founding of the first Dental Hygienist training program, many more were founded. People that decide to become a Dental Hygienist for many reasons, and one is because it is listed to be the 5th out of the “100 best jobs” in 2015. Other reasons are because the “U.S. Bureau of Labor Statistics” projects that the employment will grow to 33.3%
Tylenol received massive media coverage which led to an expeditious communication of the event to the public. Johnson & Johnson (J & J) took a huge financial hit when it had to recall and destroy approximately $100 million dollars worth of inventory in addition to the loss incurred by the company when the public reacted to the incident (Campbell et al. al., n.d., n.d.). Tylenol's approach was to pull off the products as quickly as possible, stopped production, cooperated with the investigation and the media and halted all forms of advertisement or marketing of the product. Furthermore, Johnson & Johnson took the initiative to protect and improve their product packaging, which allowed them to regain the public's confidence and paved the way for improved tamper-resistant packaging now used by myriad of manufacturing companies.
Alan G Lafley, the former CEO of Procter & Gamble, once said “Let’s execute along this strategy, but know that we’ll probably get some of this wrong, so be open to changing it (AZQuotes.com). Procter and Gamble has undergone many strategic changes in the last 15 years which have had a profound impact on the company’s profits and market share. The strategic changes that Procter & Gamble has undergone have been both positive and negative. While it is important to document the financial impact of the changes under Alan Lafley, it is also important to track the changes and growth under the current CEO David S. Taylor, while also showing Procter & Gamble’s competitive advantage.
Procter & Gamble are responsible for producing a good percentage of the world’s best-known brands of household needs, health care, personal care, and baby care. Consisting of 25 brands, each an annual revenue of $1 billion, and an additional 15 brands that pull in $500 million annually, Procter & Gamble overall makes $84 billion each year through both brick-and-mortar stores and online stores in 180 nations. As Procter & Gamble’s products are virtually all convenience-related, distribution market coverage is widely used by the firm. Their products are carried amongst supermarkets, drug stores, and other similar franchises. Because of limited space on store shelves, not all products can be available at the same time. As a result, Procter & Gamble’s products compete for space not just with other rival firm brands but also the store brands themselves. Ways that Procter & Gamble rectified this issue is (as an example) making a distribution agreement(s) with companies
Janssen is a division of Johnson and Johnsons that primarily focus on diseases that can help develop new strategies in improving prevention as well as developing vaccines and its accessibility to the world. The pharmaceutical company of J&J invests large amounts of money in research and development of its products. The competitive environment of Johnson and Johnson is very high for pharmaceutical companies due to which that many companies are releasing drug products and other devices. However, this company does not face any potential competitors due to which that it is a large company that provides a wide range of opportunities such as finances, and experiences. This leads to advantages compared to other competitors due to whom the pharmaceutical companies creates a barrier because of the high cost in research and development in medicine. In addition, Johnson and Johnson have to make sure that it has many suppliers for different categories for their products especially in medicine if one supplier causes shortages. Although suppliers do not bargain for the price values of its products, it still influences the price in the market in different countries. In addition, finding
American Home Products Corporation (AHP) was founded in 1926 and has a history of continuous acquisitions of smaller companies that made proprietary medicines. In 1931, AHP purchased John Wyeth & Brother, Inc. from Harvard University. Another important acquisition was that of Canada’s Ayerst Laboratories in 1943. Ayerst was a large pharmaceutical company that had introduced Premarin, the world’s first conjugated estrogen product, and now the most widely prescribed product in the United States (ahp.com). In March of 1982, Sherwood Medical was acquired, enabling AHP to capture a share of the developing medical devices market. In 1984, Whitehall, an original member of AHP, started to market ibuprofen in the United States that was sold under the trademark Advil.
Colgate as a company strives to be the best company to have the best dental products.