Executive Summary of Proctor and Gamble
Proctor & Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the least amount of the product, but still getting the job done while at same time consisting of a strong durability. Never before has such attributes of durability and effectiveness been used in a toilet paper brand, therefore P&G hopes to establish Bounty Toilet Paper as a leader in the industry.
Proctor & Gamble understands the high competition that already exists in the toilet paper industry, but feel that new Bounty Toilet Paper will change how this industry is geared. In recent times, toilet paper producers have stressed comfort and style in the production of their products, but as the times have changed, the American public is now more interested in getting the job done in the shortest amount of time with the smallest amount of the product. P&G have produced Bounty Toilet Paper because of this change in the lifestyle of Americans. With this focus on effectiveness and durability, Bounty will go into the new Millennium leading the toilet paper world.
Company Background
Proctor and Gamble was founded in Cincinnati, OH, by William Proctor and James Gamble in 1837. Initially the company was started to compete with the 14 other soap and candle makers already established in Cincinnati, but around the end of the century, Proctor and Gamble dropped candle manufacturing altogether to focus on soap production. By 1890, Proctor and Gamble had increased their production to over 30 different types of soap.
During 1911, Proctor and Gamble introduced Crisco, the first all-vegetable shortening, beginning what would be the first in a long line of different unrelated products the company would develop in the future. Such products include Tide washing detergent, Crest toothpaste, Charmin toilet paper, Pampers baby diapers, Folgers coffee, Bounce fabric softener, Pert Plus shampoo, and Bounty paper towels, just to name a few. With these products, and the more than thousand others, Proctor and Gamble leads the world in sales in almost all categories of household products. Sales hit the one million mark by 1859, roughly 22 years after the company was formed.
P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.
Founded in 1886 by introducing medicinal plasters and antiseptic surgical dressings, Johnson & Johnson has grown to be one of the leading health care products company in the world. In its extensive history of over 125 years Johnson & Johnson’s product mix vary from pharmaceutical, personal care products, medical devices and diagnostics with the largest being pharmaceuticals.
one of the wealthiest men in America. Wrigley started out as a soap salesman in his native Philadelphia. After moving to Chicago in 1891, he began offering store owners incentives to stock his products, such as free cans of baking powder with every order. When the baking powder proved a bigger hit than the soap, Wrigley sold that instead, and added in free packs of chewing gum as a promotion. In 1893, he launched two new gum brands, Juicy Fruit and Wrigley’s Spearmint. Because the chewing gum field had grown crowded with competitors, Wrigley decided he’d make his products stand out by spending heavily on advertising and direct-marketing. In 1915, the Wrigley Company kicked off a campaign in which it sent free samples of its gum to millions of Americans listed in phone books. Another promotion entailed sending sticks of gum to U.S. children on their second
When you come to the paper towel aisle in the grocery store do you ever get frustrated and annoyed by all the brands to choose from? Every brand is telling you that they are the strongest and that their brand will absorb the fastest. Have you ever actually taken the time to figure out which brand is indomitable and absorbs the quickest? Well today I will fill you in on this mysterious secret and tell you not only which brand is not lying to you but also which brand you are getting your money’s worth and if paying that extra dollar is worth the name brand I think that the most expensive paper towel will be the strongest based on an ice cube suspended over a paper towel over a bowl held by a rubber band.
After Procter & Gamble introduced its Rely tampon in the market in the 1970¡¦s, the company began receiving reports as early as 1975 that the product was causing a rare but possibly deadly disease, TSS (Toxic Shock Syndrome). This product was not made with cotton as the competitors¡¦ tampons. The Rely tampon was made with synthetics, like carboxymethylcellulose and polyester in order to be the first extended wear and most absorbent tampon in the market.
The "disposable razor" target market will be male population across the world. In 2002 more than 1.7 billion men over 15 years old removed hair daily with over 80% using a blade and a razor (2). These numbers show that there is a large market for razors worldwide. The "disposable razor" will first be manufactured with a regular shave gel to appeal to a large group of men. But in the long run, new and more focused groups will be targeted. Different shaving gels for different type of skins will be introduced.
Lafley then served as CEO from 2013 until 2015 when he was replaced by current CEO David S. Taylor. Under David Taylor’s leadership, Procter & Gamble launched two strategic initiatives. The first initiative was to “refocus its portfolio on the company’s 70 to 80 most lucrative product-market-market combinations, which are responsible for 90 percent of the revenues and almost all of its profits” (When Will P&G Play to Win Again, pg. 450). Procter & Gamble sold off almost 100 brands such as Iams and Duracell. This allowed Procter & Gamble to focus on the brands like Tide, Pampers, and Olay which are the most successful brands This initiative cut over $10 billion in expenses and has resulted in a Gross Profit Margin of 50% in 2016 (Fool.com). Procter & Gamble also focused on emerging markets as part of this initiative. Tide was launched in India and Pantene was launched in Brazil. The second initiative was “implementing strict cost-cutting measures through eliminating all spending not related to selling” (When Will P&G Play to Win Again, pg.450). According to Google.com/finance, Procter & Gamble’s stock price on September 21, 2012 was $69.42 and has increased to $93.55 on September 15 of this year. Currently Procter & Gamble’s market capitalization is $240.13
In 2011, Renova presented sales of €135 million, 50% of it coming from markets outside Portugal, and accounts for more than 650 employees. Since the introduction of the black toilet paper more than 16 millions rolls have been sold . Renova may have started as a small company of Torres Novas but nowadays it has an international reputation for innovation, avant-garde and caring about consumers. In fact, according to the company, “Our aim is not to produce only common products but to specialize, always with added value. We have to be competitive; every plant has to be efficient. It’s a jungle out there and we don’t innovate just on products but on processes.”
The Lever toothpaste ad campaign of the 1940s made this material famous with the slogan, “Makes the yellow go away.”
Colgate is a high ranked oral hygiene company that produces toothpastes, mouthwashes, toothbrushes and dental floss that was founded in 1807 by William Colgate in New York City. In 1820, Colgate built their first starch factory in New Jersey. Years later, in 1857, the founder William Colgate death resulted in the company being passed down to his son Samuel Colgate. In 1864, Colgate collaborated with B.J. Johnson who founded the Palmolive Company. The Colgate-Palmolive Company began having much success in the late 1800’s with all of their new products such as hand soaps and the many different appearances of toothpaste from glass jars to collapsible tubes. In 1900, Colgate won top honors in Paris at the World’s Fair for their soaps and perfumes. Colgate was very successful internationally that they came established in Europe, Canada, Asia, Latin America, and Africa. After so many accomplishments internationally and locally, “Colgate-Palmolive Company” was officially the company’s name in 1953. By the late 1900’s, Colgate sold over 1.6 million toothbrushes annually and was serving over 56 countries and hits the $5 billion mark in sales. The company began initiating an Oral Care program after collaborating up Kolynos in Latin America. The oral care program, which is called Bright Smiles, Bright Futures that is established to 50 countries and serves over 50 million children a year. Today, the CEO of Colgate is Ian M. Cook & Colgate’s focuses are Oral Care, Personal Care, Pet Nutrition, and Home Care and provides in over 200 countries and have numerous awards including 2013 World’s Most Ethical Companies from Ethisphere Magazine. In my research, based on preliminary information, I will find evidence that will attempt to pro...
The hypothesis of this experiment is that Bounty will be the most absorbent based on others reporting their own experiments of paper towels.
[6] Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
Pendleton, Scott. “Sellers Tickled by Demand for Recycled Paper.” The Christian Science Monitor 26 August 1997.
P&G is an international and famous consumer goods founded in United States by Williams Procter and James Gamble both from the United Kingdom since 1837 about 177 years ago. P&G manufactures diversified range of product such as personal care, cleaning items, beauty product, pets food, drugs, & other beverages. Their products are sold in more than 180 countries around the world through grocery and departmental stores and retailers. They are also among the world’s most profitable consumer product company, with highest amount of sales. Their products are recognized in most part of the world. Their company have an organizational strategy to touch the live of its employees which is the major strength and competitive advantage of the company.
Charles and Keith uses synthetic materials and polyurethane to ensure affordable prices of their products (Singapore Press Holding, 2009). However, the qualities of the products are not compromised despite its inexpensive prices. The managing director Charles Wong reassured the customers that although the ...