John Deere Essay

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John Deere
John Deere is an American Multinational company that manufactures Agricultural, Construction, Diesel Engines, Drive trains and forestry machinery headquartered in Moline, Illinois, United States. The company has been delivering quality products for more than 175 years. It is the No.1 service provider to Agricultural and Forestry business and No.2 Construction equipment provider worldwide. It has its slogan as ‘Nothing runs like a deer’. In 2014 it ranked 80th in the Forbes 500 America’s rating. The company has leaping deer as its logo for over 135 years. The company was founded in1837 and its founder is John Deere. In the beginning Deere was working as a general repairman in that village and was making small farming tools. He was …show more content…

The company has most of its factories in America. The rest of the places include Europe, Brazil, India, Russia and China. SVA (Shareholder Added Value), providing exceptional operating performance and harvesting power of aligned high-performance teamwork are the Goals of John Deere. Integrity, quality, commitment and innovation are their core values.
The various agricultural products built by them include Tractors, Combine Harvesters, Planters/Seeders, Balers, Cotton harvesters, Sprayers, Silage machines, Manure spreader, Telescopic Handler, Sugarcane Harvester, and Forage Harvester. The Construction equipments include Excavator, Loader, Tracked loader, Backhoe, Skid-Steer, and Grader. The Forestry equipments include Harvester, Forwarder and Skidder. Other products include Lawn mower, Snow throwers and Diesel Engine.
The strengths of John Deere are Diverse Product Portfolio, An excellent Customer Relationship Management System, Strongest Financial Position and High Asset Leverage. As a renowned brand in the industry, Deere enjoys perks like negotiating credit issues with their dealers. As a result of timely excellent service provided to its customers it maintains better customer Loyalty. The current Stage III A John Deere PowerTech Engines follow Green Efficiency Technology that makes them more environment friendly. Deere has a broad spectrum of product offerings by which it is competing in different market

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