Joe Mansueto

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On a personal level, I find the world of investing to be very confusing and complicated to fully understand the concepts and how the act of investing works as a whole process. For the same reason, Joe Mansueto, Founder of Morningstar, Inc. feels that many people find investing confusing because of all of the different facets and details that are contained in the process of investing (Ferrell, et al., 2016). In light of this fact, Mansueto started a business in order to take the confusion out of investing for people on an individual basis. Mansueto concludes that the abundance of wordy documents that are published by individual companies that would be needed in order to make a good choice in an investment would be overwhelming for an individual

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