Jcpenney Strengths And Weaknesses

Recently, JC Penney has had some major issues that have to be resolved to help the company’s growth. The first major issue is that retailing stores keep losing ground to internet retails. JC Penney is now competing against online retailers such as Amazon, Overstock.com, and even Walmart. All of these retailers make it very convenient for their customers to buy things online by having good delivery options and innovating ideas. Additionally, another major issue is enhancing or improving customer experience. JC Penney must also work on expanding their targeted customers to receive more sales and revenues.

Discussion of the Organizational Strategy

The main purpose of having an organizational analysis is to understand the company’s strengths and weaknesses. When deciding what strategy to formulate, the company must match it with the environmental threats and opportunities against corporate strengths and

For example, JC Penney has been in the retailing industry for many years (this is a strength) and this allows them to understand the sudden changes the industry undergoes through and it allows them to be prepared when problems arise. New companies might not understand or prepare themselves for future problems like JC Penney does due to the lack of years they have been part of this industry. The organizational strategy is an appropriate match for the organization’s environment because it allows JC Penney to review the things they are struggling with and weaknesses. It also helps JC Penney understand their strengths and opportunities and how to use them in their favor.

Application of Specific Business Theories and Conceptual Frameworks

There are different types of strategies for businesses such as the corporate strategy, functional strategy, and business (competitive) strategy. The corporate strategy is used to determine what business a company will own and operate (“Managing the