Comparison Of Wal-Mart And Target Stores

The Pressures to Change When companies are watching their completion move right along ahead of them in profits, expansion of territory and selling square footage space, it is like the tortoise and the Hare, where the tortoise are Sears Holding and K-Mart and Dollar Tree and the Family Dollar Store. With K-Mart in bankruptcy chapter 11 and Sears in the brings of closing their stores and Wal-Mart and Target stores with their dollar menu as McDonalds would call it for fast food, it is simple and it tells us that the drivers of the economy are not the rich but the middle class and poor consumers. [7] The economy and the high unemployment rate with limited household incomes have shifted the way we shop and what we shop for. With government minimum wage increase

The two stores target middle and low-income households and both were behind other retailers in terms of technology and logistics. The name brands of both stores would have familiarity, but one brand that Sears Holding was very popular and known for is the trademark Craftsman and their lifetime warranty, and had spokesmen like, Bob Villa where K-Mart had the Martha Stewart brand ware. The trademark, “blue light special,” was unique and special that caught peoples attention and never forget, where Wal-Mart used the slogan, “ Rolling back the prices,” and added catchy monitors near every isle entry and benches throughout the box store for shoppers to rest. Ultimately, as the CEO of the Dollar Tree stated, “The "bifurcation," is even harsher for the low-income families that make up the bulk of Family Dollar's consumers: on average shoppers have an annual income under $40,000, and 50% receive government assistance,” Linshi, J. (2014).