Investment Portfolio

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In the two weeks before trading, I watched several stocks on Yahoo Finance, gaining information from colleagues, and researching the Internet for possible options. I started by typing in random tickers into Yahoo’s search bar. Then, I would look at the fifty-two week range. If the current price was closer to the lowest price in the past year, I would look at the five year chart to see how each stock fared. Once I saw there was a decent profit margin, I made note of the stock to purchase on MarketWatch Virtual Stock Exchange when it opened on January 28th. In addition, some of my fellow classmates advised me on stocks, in which, they received a great return from. Since I learned never to trust web sites and people when it came to the stock market, I know I should double check by looking at charts, financial statements, and past history before making a decision on whether or not to purchase a corporation’s stock. Moreover, search engines such as Google aided in the search for stocks. I looked up the best stocks to buy, and what stocks are increasing in price. Although this tactic was not very helpful, I did gain some valuable information from penny stocks. Even though the minimum stock price on MarketWatch is two dollars, I found a couple that were over the entry amount. Overall, I believe I was well prepared to enter this investment game with complete confidence.
When the time came around to purchase stocks for a portfolio, one of the first stocks I chose was Sears Holding Corporation (SHLD). For the past two years, I worked for Kmart, a company part of Sears since 2005. Like any retail outlet, stocks prices rise during November and Christmas due to the shopping holidays such as Thanksgiving and Christmas. Because my store had an ...

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...ding Corporation has been trying several tactics to target more customers. They have been having promotional door buster deals and free layaway, but that is not enough. As another outlet, they have been advertising commercials such as “Big Gas Savings” and “Ship my Pants”, which have been a hit. They recently signed a contract with Why Not Lease It to allow customers to purchase large ticket items by making small payments biased on their wage and salary, not on credit. The company has been trying to make customer’s shopping experience enjoyable, but I think they should reduce their prices if they want to become the world’s best integrative retailer. Therefore, investors will be able to get a small return off the stocks in the long run. On the other hand, investors will be able to get a larger return if they buy at the end of spring and sell shortly after Christmas.

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