Intrepid Travel Case Study

Introduction Intrepid Travel was founded by Australian natives Darrell Wade and Geoff Manchester in 1988. Starting as a vacation with friends, the pair quickly realized that this was a massive opportunity to break into the tourism industry. Today, Intrepid “sends over 100,000 travellers across the globe each year and employs more than 1,000 staff” (Intrepid Group, 2018). With over 800 itineraries spanning across Europe, Asia, Africa, North & South America, the Middle East, Australia and the Artic & Antarctic. Intrepid Travel aligns with the general consensus of what adventure tourism is: “a physical phenomenon, involving tourists undertaking physical activities in unfamiliar and often inhospitable environment” (Beard, 2003, p. xi). Those who

The Specialist Travel Advisors are individuals who assist with the actual travel booking. They are usually well versed in travel throughout the world, have a passion for the industry and experience in customer service. Group Leaders are the individuals who run and organize the travel excursions. The leaders can be local to the destination and have a passion for showing their country or have a wide experience with travel guiding. Lastly, there are positions in relation to the industry sales team, which are individuals who are “passionate about travel, skilled at making sales and have great attention to detail” (Intrepid Group,

They provide an all-inclusive service that aligns with the needs of each type of consumer they encounter. They serve a wide variety of target markets and have a wealth of knowledge, services, passion and experience for the Adventure Tourism industry. The culmination of all of these aspects makes Intrepid Travel a popular choice for those looking to delve into the Adventure Tourism industry, in any capacity. Works Cited

Beard, C., Swarbrooke, J., Leckie, S., & Pomfret, G. (2003). Adventure Tourism: The New Frontier. Routledge.

Beckmann, C. (2017, January 31). Research Reveals Adventure Travelers Primarily Motivated by Transformation. Retrieved from Adventure Travel News: https://www.adventuretravelnews.com/research-reveals-adventure-travelers-primarily-motivated-by-transformation

Intrepid Group. (2018, February). Intrepid Travel. Retrieved from https://www.intrepidtravel.com/us

One Caribbean. (2018, Feb). Soft Adventure. Retrieved from One Caribbean : http://www.onecaribbean.org/content/files/SoftAdventure.pdf

Sung, H. H. (2004, May). Classificiation of Adventure Travelers: Behavior, Decision Making and Target Markets. Journal of Travel and Research, 42, 343-356.