Internal Communication and Employee Engagement Relationship

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In a rapidly evolving corporate environment, research has identified the vital role played by the firm’s communication processes with its internal stakeholders who are mainly its employees. Intra-organizational communication has been linked to motivated, productive and satisfied employees who in turn become a competitive advantage allowing the company to survive in a highly competitive market environment. According to Omilion-Hodges & Baker (2014) employees are the embodiment of a company’s character and culture and thus are able to “sellor market” it to its external publics on various platforms provided they have explicit information and perfectly understand the objectives and goals of their organization (Omilion-Hodges & Baker, 2014). Notably, according to Mishra, Boyton & Mishra (2014) increased employee engagement is observed in instances where employees have an understanding of the strategies and development plans adopted by the firm , since they are aware how each individual, through their job, contributes considerably to the general success of the firm. Further, employee engagement enhances teamwork and cooperation and successively, exacts a positive influence on the overall productivity of the firm and, in the long run promote greater profitability (Mishra, Boyton & Mishra, 2014). Additionally, Dortok (2006), point to the link between efficient internal communication and increased financial performance, arguing that organizations that attach high value to communication with its employees are nearly two times as likely to outperform those that undervalue internal communication (Dortok, 2006).
Omilion-Hodges & Baker, (2014) an organization can only communicate effectively with its external publics if it recognizes of the c...

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...munication Quarterly, 28(2), 264-284.
Miller, K., 2012. Organizational Communication: Approaches and Processes. 6th ed. Belmont, CA: Thomson Wadsworth.
Mishra, K., Boyton L. & Mishra A. (2014). Driving Employee Engagement: The Expanded Role of Internal Communications. International Journal of Business Communication, 51(2), 183 –202.
Omilion-Hodges, L. M. & Baker, C. R. (2014). Everyday talk and convincing conversations: Utilizing strategic internal communication. Business Horizons, 57(3), 435-445.
Sharma, N. & Kamalanabhan, T. J. (2012). Internal corporate communication and its impact on internal branding. Corporate Communications: An International Journal, 17(3), 300-322.
Togna, G. (2014). Does internal communication to generate trust always increase commitment? A study at Micron Technology. Corporate Communications: An International Journal, 19(1), 64-81.

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