Interactive Media and Its Effects on Copywriting

612 Words2 Pages
bulb-icon

Recommended: The impact of media in advertising

Interactive Media and Its Effects on Copywriting

Interactive media and the World Wide Web have become an entirely new medium for advertising copywriters. As new innovations in computer technology arise, copywriters find the best ways to utilize interactive media for marketing their products, and sometimes, themselves. They have discovered several key marketing methods including hypertext, JAVA, and accuracy of information.

According to Duif Calvin, author of "The Nintendo Generation," hypertext is the most important marketing tool for advertising on the web. Hypertext is any type of link to another web site containing relevant information about a given topic. It has become very useful to marketers within the past few years. (www.jaderiver.com/glossary.htm).

Hypertext allows markets to meet their audience's needs in very specific ways. For example, Ford Motor Company may have a site on the web devoted to the 1999 Ford Mustang. With the use of hyperlinks, Ford can provide detailed information about the car's warranty on a separate site. People who are interested in knowing m...

Show More
Related

  • Persuasive Essay On Positive Discrimination

    1478 Words  | 3 Pages

    “Human rights are not worthy of the name if they do not protect the people we don’t like as those we do”, said Trevor Phillips, a British writer, broadcaster and former politician. Since the day of human civilization and human rights are found. No one can argue against the idea that God created us equal, but this idea have been well understood and known after the appearance of many associations that fight for human rights as The Universal Declaration of Human Rights (UDHR) that showed up in 1948. Human rights are those rights that every person, without exceptions, is born with. They are the most important human basic needs because no one can live a decent appropriate life without having those rights as a human. In fact, these rights

    Read More

  • The Moot System And Emotional Law

    1359 Words  | 3 Pages

    Human rights are universal and applicable to everyone no matter their cultural distinctions. The concept of human rights has been cultivated and molded for centuries. Various cultures such as Greece, Britain, and Rome have in their history all had a form of human rights within their ideologies and laws. It was not until World War II that international human rights were determined as law. Traditional legal theory focuses are reason and rationale based. Law is viewed as “application of formulated rules to established facts yielding decisions (Morris, 1958, pg. 148).” Sociologist Catherine Lane West-Newman (2005) in Feeling for Justice? Rights, Laws, and Cultural Context explores the absence of emotions and feelings within our current legal

    Read More

  • Human Rights Essay

    1370 Words  | 3 Pages

    ...ory rights; that have to be followed by all nations or all people, it has been widely accepted. It is important to note that opinions and views on international human rights do indeed vary; there are people for it as well as people against it. The United Nations has openly embraced international human rights and is a primary promoter and source for it. Along with the prominence of international human rights, it has had both positive and negative impacts. A positive impact being that it has motivated organizations to help those in need of rights, such as a right to shelter. While a negative impact has been it has caused a sense of division, between nations because people's views on human rights do differ. Internationally human rights have been a relevant topic of discussion throughout history, at this present time, and will most likely continue to be in the future.

    Read More

  • Adversity In Forrest Gump

    1023 Words  | 3 Pages

    It is a great example of how persevering through life’s obstacles can make life even better than before. Being different creates many challenges for Forrest, however, he shows inner strength as he fights through these challenges. Along with this, Forrest Gump shows how having support while trying to escape a dark path will make success easier. Therefore, the movie reveals that life will not always be perfect, but it is important to persevere through the adversity that it is filled with. Ultimately, no matter the circumstances, any obstacle can be

    Read More

  • Examples Of Ethos Pathos Logos

    664 Words  | 2 Pages

    In this century, there are too many new technologies such as cars, televisions, computers, video games; and many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertising to make you want to tryout and want to own one of their products.

    Read More

  • Philosophy Of Rights Essay

    706 Words  | 2 Pages

    The philosophy of rights has been a perennial subject of discussion not only because it is embedded in the intellectual tradition and political practices of many countries but also because it exhibits deep divisions of opinion on fundamental matters. Even a cursory survey of the literature on rights since, say, the time of the Second World War would turn up a number of perplexing questions to which widely divergent answers have been given: What are rights? Are rights morally fundamental? Are there any natural rights? Do human rights exist? Are all the things listed in the UN's Universal Declaration (of 1948) truly rights? What are moral rights? Legal rights? Are basic moral rights compatible with utilitarianism? How are rights to be justified? What is the value of rights? Can infants have rights, can fetuses have them, or future generations, or animals? And so on.

    Read More

  • Universality Of Human Rights

    2240 Words  | 5 Pages

    There is such a thing as universality of human rights that is different from cultural relativism, humanity comes before culture and traditions. People are humans first and belong to cultures second (Collaway, Harrelson-Stephens, 2007 p.109), this universality needs to take priority over any cultural views, and any state sovereignty over its residing citizens.

    Read More

  • Human Rights and John Rawls The Law of Peoples

    3870 Words  | 8 Pages

    Human rights, specially those belonging to the first generation, as they are expressed in "The Universal Declaration of Human Rights" of December, 10th, 1948, are the end product of a long...

    Read More

  • Canadian Chocolate Bar Market

    1335 Words  | 3 Pages

    Internet advertising is at an all time high, and consumers are attracted to products that they can get more information on over the Internet. Also, "buzz" promotion can be created efficiently via Internet.

    Read More

  • Universal Declaration of Human Rights

    1354 Words  | 3 Pages

    On December 10th in 1948, the general assembly adopted a Universal Declaration of Human Rights. This declaration, although not legally binding, created “a common standard of achievement of all people and all nations…to promote respect for those rights and freedoms” (Goodhart, 379). However, many cultures assert that the human rights policies outlined in the declaration undermine cultural beliefs and practices. This assertion makes the search for universal human rights very difficult to achieve. I would like to focus on articles 3, 14 and 25 to address how these articles could be modified to incorporate cultural differences, without completely undermining the search for human rights practices.

    Read More

  • Privacy And The Internet

    1261 Words  | 3 Pages

    The natural progression of the Internet and emerging technologies is towards streamlining our lives both personally and professionally. Instantaneous communications and available on-line services continue to reduce the physical distance between individuals. Almost anything is now available in cyberspace from shopping, schooling and education, on-line trading, banking, to social and political on-line communities. On-line service providers are shifting from a product centric approach to a more personal and customized approach to marketing their products and services. The idea of one-to-one marketing is very powerful and has become an important tool for competing in the interactive age. One-to-one marketing takes a customer-orientated approach to selling; customers are treated as individuals with different interests and needs. We respond positively to individual attention; when we visit a web site we want to see products and services of interest to us not every available product. We do not want to waste our time. For many people, time is money and the convenience factor ways heavily on the decision to return to a web site.

    Read More

  • Volkswagen Publicity Campaign

    650 Words  | 2 Pages

    Berkman, Herald W. and Gilson, Christopher. Advertising: Concepts and Strategies, 2nd ed.. (New York: Random House, 1987). 244.

    Read More

  • A Brief Essay On Rights And The Universality Of Human Rights

    1797 Words  | 4 Pages

    The universality of human rights is a concept. This impression embraces that human rights belong to all human beings and are essential to each type of society. By this, “Each individual has the same basic human rights. Individuals may exercise miscellaneous rights, or exercise the same rights differently; on the environment of the society or group. An assorted group consists of certain races, ethnicity, religion, children or women. ” (Article 22 United Nations Universal Declaration of Human Rights) As time progress the content of human rights changes over time however, the concept of their universali...

    Read More

  • Theme Of Racism In Heart Of Darkness

    1321 Words  | 3 Pages

    The inequality of basic human rights has been an issue around the world for countless decades. In 1948, the Universal Declaration of Human Rights was developed as a framework for the world. This document provides “a common standard of achievement for all peoples and all nations” (MacNaughton et al 24). Also, it states “everyone

    Read More

  • Globalization And Human Rights Essay

    1500 Words  | 3 Pages

    The role that globalization plays in spreading and promoting human rights and democracy is a subject that is capable spurring great debate. Human rights are to be seen as the standards that gives any human walking the earth regardless of any differences equal privileges. The United Nations goes a step further and defines human rights as,

    Read More

More about Interactive Media and Its Effects on Copywriting

Open Document