Historical Overview: What is Instagram?
Instagram was founded in 2010 by Kevin Systrom. Kevin was born on December 30, 1983 in Holliston Massachusetts. As a child, he was introduced to a game called Doom 2, which spark an interest in computer programming. Systrom attended Stanford University and in 2006, received a bachelor’s degree in management science and engineering. After graduating, he joined Google as an associate product marketing manager. Kevin spent two years at Google before leaving to join Nextstop. During his time at Nextstop, he developed a prototype called Burbn and pitched it to Baseline Ventures and Andreessen Horowitz. They loved the idea, and as a result; he received $500,000 to build Burbn. During the development of the
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In addition, the app offers users an ability to customize the image using filters. The purpose of the filters is to turn a mobile photo into an artistic-looking image. The name was derived from the combination of “instant camera” and telegram. According to an article published by Mikaela Rakos, Instagram started with “one million monthly users” (Rakos 2014). In April of 2012, the company reached 30 million users. As a result, Facebook noticed the growth and bought the app for one billion dollars (on April 9, 2012). From that point on, the usage of Instagram has gone up exponentially, reaching 150 million users in 2013. Instagram’s growth is largely due to the Facebook purchase. The company was listed in Time Magazine as “one of the top 50 apps for Android” and a report by Global Web index found that Instagram was the fastest growing social …show more content…
As a marketer, visible content is king when managing a brand. In addition, Instagram is a great place to advertise a new idea or product. However, it is important that if a company decides to use Instagram as a channel for marketing, that they pay attention to two variables. These variables are: The audience and the content.
When marketing on Instagram make sure that the post is reaching the target demographic. This can be achieved using the hashtag system. A hashtag turns “topics and phrases into clickable links on personal pages” (Rezvani 2013). This helps users find posts and topics they’re interested in. Marketers must be aware that a hashtag is a way of reaching the target demographic.
In addition to knowing the audience, the content should represent the brand being marketed. A marketer should ensure “transparency of content and the activity of followers” (Rezvani 2013). An Instagram profile may have a million followers, but that doesn’t mean they are all active. However, this doesn’t limit the marketer; some posts can be entertaining. What separates a good Instagram page from a great one is the combination of informational and entertaining posts. Not all users want to see the products every
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
It’s no secret that social media is a powerfully image-driven trend. Facebook’s reconfiguration has even made images larger and more noticeable. In Twitter also the images can be included in between 140-character tweet. Whereas Instagram is particularly image-driven social networking platform.
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
The Instagram Influencer can be seen quite repeatedly across one's feed because of the internet's obsession with discovering new users to praise. Normally, these people are considered Instagram famous, and continue to develop their fame on different platforms other than Instagram, such as: Youtube, Snapchat, and Twitter. They are the trendsetters of today's society and everyone is caught up in all the gossip or "breaking news" relating to them, no matter how big or small. Updating their followers on any minor or major incident in their lives is their main objective in order to keep them satisfied and content.
If you want your photos to reach a number of the audience then you need to use some relevant hashtags. 2] Instagram Contest and Project: Photo contests are a great way to increase the brand visibility. It can be more effective with the use of hashtags related to your project or contest. It is helpful for gathering photos from your followers. Take the case of Lancôme’s Project #bareselfie, which challenges women to post photos of themselves without makeup.
Here you will learn how to establish and grow your brand on Instagram. Some businesses have been using Instagram for years without success because they were unfocused, focused on the wrong thing, or were alienating their core consumer. Here are ten tips to help small businesses, entrepreneurs and new starters make a positive splash on Instagram.
Pinterest was founded in San Francisco in 2010 and rapidly grew into a major social media platform. Founded by Ben Silbermann, Evan Sharp and Paul Sciarra, the company is operated by Cold Brew Labs and supported by outside investors. Pinterest CEO Silbermann conceived the idea in 2008 as a Google employee when he thought of the benefits of having a platform where he could share his favorite items, hobbies and collections. Silbermann had collected bugs as a child and was interested in sharing his hobby...
The first crucial Instagram marketing strategy is to organize an engaging user-generated content marketing campaigns. Through this, you 're going to share valuable content with your community. Generating useful content for sharing it through your brand’s account can be quite hectic and difficult as well, but with the unbelievable
Instagram is the 8th most popular app! In the United States there are 77.6 million Instagram users. Of the 77.6 million users 51% of the users are male and 49% are female ("Ratcliff, Christopher.") 20 million of the 77.6 million users access Instagram from their desktop and 40 million use cell phones. Nearly 30 billion photos are uploaded a day and there are 3.5 billion likes daily. In 2015 35% of teens said Ig (Instagram) was their favorite app. Over time that number has risen and Instagram's popularity has risen ("Ratcliff, Christopher.") A lot of times there can be racism or even feminism on
Technology has been and will continue to be an essential part of human life. Information technology is a revolution that has taken the whole world captive. Everyone around the globe is trying either to conform or catch up with the ever changing and improving technologies without having a second thought of its impact on their lives. The internet is the ground-breaking invention of the twenty first century, leading to the mushrooming of the social media and other communication platforms. The best invention that has captured my interest is the instagram. Its effect and how it has positively impacted on the lives of people, especially the youth cannot be underestimated. Instagram is improving the quality life. It has unlocked our creativity, enhanced connection and led to faster access to information. Comparing the past with the present, we can argue that information technology has done more good than harm and even as we progress into the future, we ought to adopt better technology because what we currently have may not be good enough.
Not sure about the proper use and creation of hashtags, check out this post. Remember, when it comes to #hashtags the point is to get a conversation started. Through planned expectations and a catchy #hashtag have influencers ask their followers to join in the
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Warner, Brian. "One Year Ago Today: 27 Year Old CEO Kevin Systrom Sells Instagram For $1 Billion." Celebrity Net Worth. N.p., 10 Apr. 2013. Web. 14 Nov. 2013. . (6)