Inspiring Advertising Campaigns

Imagine yourself walking to work on a Monday morning. Its been an exhausting weekend. You’re dreadfully dragging yourself to work. You have sunglasses on because you aren’t fully awake. As you’re walking through a busy city street, you look up and notice a big sign that reads “Yesterday you said tomorrow”. Instantly, you notice a rush of dopamine running through your spine. You start to get that “high” feeling and suddenly, everything becomes a little more bearable. Every day, plenty of people sit back and watch as the world go by, dreaming of a day when they have the ability to get out and reach for their personal ambitions. Although everyone has goals in mind to achieve, success depends on the drive he or she has inside. Imagine a brand that can provide that motivational drive. A brand that when you look at, you have to adjacent with its motto, “Just Do It.” Powerful imagery and slogans that promises free-wheeling individualism and the ability to make your own decisions, express your unique opinions and push your “self” to be the best you can be. The Nike billboard advertisement found in New York City targets people who broke promises to themselves or to someone else. This ad is a reminder, a guilty conscience, a heckler, or it could be a motivational campaign. It also could be for those that are already doing what they are set out to do. This Nike ad is not just another billboard in society, but rather, it’s simple and relatable message evokes everyone to work harder, and they will get what they want.

In thick bold lettering, it says “Yesterday you said tomorrow.” So what is the meaning of the words themselves you might ask. It assumes you haven’t lived by your word. According to the ad, we all make excuses and often chan...

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...hat sentiment that every parent ingrains into their child, be it a direct verbal encouragement or academic pressure, violin lessons or junior league baseball, a pressure stacked so early and high that it steadily fails to reach its expectations and crushes the child into acknowledgement and compromises, neutering their motivation. Imagine if there were a cure, an abstract amphetamine for all of that trauma. And imagine how many people would chase after this, and how the world would change as a result. Imagine the possibilities. Wait. Isn’t this just another figment of imagination with a waning sigh, a grand concept impossible to materialize in any person short of Superman? Well, no, says the Nike ad. The ad has that mixture of amphetamine salts. Kinda. “Just Do It” that’s it. “Just Do it” that pervasive, bossy slogan, the iconic referent of the Nike’s philosophy.