Nike Just Do It When you think of sneakers, first thing to comes to mind for most people is Nike, not reebok or Adidas or other shoe companies but just Nike. Now you’re probably wondering how Nike just took the sneaker world over like this since the other shoe companies were all in a race against one another until Nike started separating itself from the pack. The separation took place because of the great slogan which changed Nike as a company and the sneaker game. “Just Do It” something so simple short yet it revolutionized Nike as a company and a brand, that short slogan escalated Nike to another level. It has been described as arguably the best tagline of the 20th century. It is certainly one of the most recognized. But, Nike's "Just do it" line has its Looks familiar doesn’t it? Well Wieden didn’t quite like that so he changed it to, “Just do it” which seemed more acceptable to people. Nike founders hated the idea when they first heard it, but Wieden convinced them to just go with it and promised them that it would work in the long run. In 1988 the slogan aired for the first time in a commercial with 80 year old runner Walt Stack. "I run 17 miles every morning," Stack says in the ad. "People ask me how I keep my teeth from chattering in the winter-time.”, "I leave them in my locker," he smiles as the screen fades to black and the slogan "Just do it" appears with the trademark swoosh. The slogan and Nike Brand quickly took off after that because, it cut across age and class barriers, linked Nike with success and made consumers believe they could be successful too, just by wearing its products. Like all great taglines, it was both simple and memorable. It also suggested something more than its literal meaning, allowing people to interpret it as they wished and, in doing so, establish a personal connection with the brand. Very seldom do taglines turn into lifestyles. It has energized a generation of athletes and it continues to do that.
It was established in 1964 by Bill Bowerman and Phil Knight the organization used to be called Blue Ribbon sports until the point that 1978 when they changed the name to Nike. The logo was designed by Carolyn Davidson in 1971. The logo used to be called “the strip,” which then became to be known as the “Swoosh.” The slogan “Just Do It” has been popular for quite a while now; truth to be told it was rated the top 5 ad slogans of the 20th century. The logo seems to be very simple, but it took Davidson 17.5 hours to design the logo, and it was also denied many times by the owners of the company. On the other hand, Adidas began in Germany as a little sportswear organization. The organization manufactures various types of gear and attire, for example, referee uniforms and tennis rackets. The organization's logo is a straightforward three stripes which the proprietor alludes to as "the three-stripe organization". At that point came "the Trefoil," which was Adidas' second logo which speaks to that their organization is bigger and more assorted. Similarly, there is "the three bars" which is intended to look like a mountain. The organization thought of this logo since they needed to give the logo some
Ira C. Herbert, an executive of the Coca-Cola company who helped make the slogan “It's The Real Thing,” constructs his argument that the slogan should be applied solely by Coca-Cola and their advertising campaigns. In a letter addressed to R.W. Seaver, Mr. Herbert justifies his claim of the ownership of “It’s The Real Thing” to the company of Coca-Cola by mentioning how their business first exercised it 27 years ago to advertise their soft drink. Undeniably, the main motive behind Mr. Herbert’s letter is to persuade Mr. Seaver to discontinue the use of the theme in order to prevent difficulties or confusions that could derive from the slogan and potentially affect the profits made from their different products. In response to this letter, Mr. Seaver, representative of Grove Press, justifies his use of the slogan to advertise “Diary of a Harlem Schoolteacher,” written by Jim Haskins. Mr. Seaver’s main goal in responding back to Mr. Herbert’s concerns was to assert him that the slogan was utilized for two different purposes and that any company, as well as Coca-Cola, had the legal right to use the same slogan. It is without a doubt that Mr. Herbert and Seaver both utilized historical data to illustrate significant events such as when the slogan was first used or from where it originated.
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
The advertisement caught my attention because Lebron James is the best basketball player in the world and he is an overall good person. I was persuaded by that commercial and went and order some new Nike shoes online. I would say that I am an expert when it comes to sports so I was able to make an informed decision.
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
Drake Music Video: In drake’s music video “The Motto”, the themes of living your day to the fullest and indulging yourself is similar to that of Pitbull’s music video. However, the music video also coveys the notion of a carefree rich lifestyle along with saying that those who follow a lifestyle such as this are real men. These ideas are exactly what Nike wants to embody while being displayed throughout the music video. As the ideas of being spontaneous and living by doing whatever pleases you, perfectly expresses Nike’s slogan of “Just do it.” By doing this, Nike is able to use Drake’s music video to market to those who identify with such lifestyle. Thus, persuading those individuals into being Nike related products to represent a similar way of
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY
For the past twenty-five years, we have seen one of the most popular brand sayings become a part of our daily life. Nike started its “Just Do It” campaign in 1988 with the simple commercial advertisement of an 80-year-old man, Walt Stack, who runs seventeen miles each morning. This campaign is said to be one of the simplest slogans, but yet one of the most effective ones. While athletic apparel companies are struggling to captivate the attention of potential buyers, Nike has influenced the minds of its consumers with three simple words. As a consumer, we are persuaded though this campaign by several high-profile athletes throughout the years such as, Ken Griffey Jr. and Michael Jordan in the 90’s to Tiger Woods and the Williams sisters in the 2000’s. After too many celebrity scandals, Nike decided to campaign their “Just Do It” ads with everyday athletes. The media has interpreted the ‘Just Do It’ ads in many different forms, but mainly contributing a negative connotation with the athletes Nike selects and their irresponsible behavior. Ethically, this advertisement has been provided a confidence boost to a younger generation. Whether it was bad or good, this has been the outcome from this campaign.
Nike's ad, "MAKE YOURSELF FIT," gives a strong central message that the female athlete is the only one who can take control of her life by getting fit. The bold, white, simple copy relays a message that excites the reader. The aggressive illustration motivates women to have confidence that they can get a body just like Sofia Boutella. The dominant design catches the female reader's eyes across the entire two page ad. Nike's message gives women the motivation and excitement that they need to accomplish their dream body by wearing Nike.
From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created.
Nike has been one of the biggest sport companies in the whole world, this makes this company really powerful, and they have been gaining more power over the years. But this doesn’t mean that this company is perfect, like everyone and everything in the world, Nike has a lack of commitment with some really important ethical issues like the social or children responsibilities. Nike has created a code of business co...
“Just Do It.” In 1988, these three words became the slogan of the Nike Footwear Incorporation. Since then, the slogan has been described as one of the best taglines of the 20th century. Its success can be attributed to the fact that it attempts to push people out of their comfort zones and by doing so, aims to evoke a positive result. In other words, it discourages indecision, an affliction under which many fall victim. In the poem “The Love Song of J. Alfred Prufrock” by T.S. Eliot, the main character, Prufrock, greatly struggles with indecisiveness. He over thinks every decision he is faced with and never “just does anything.” Ultimately, this quality of Prufrock’s keeps him from asking a question he sincerely wants to ask and, in doing
In my point of view, the most unethical Nike’s decision is not to take the responsibility to ensure at least minimum and humane standards that it should offer to its work force. For example, in Vietnam, Nike paid its workers less than the cost of three meals of rice and vegetables and tofu. It treated workers no better than in sweatshops with only two drinks of water and one bathroom break in an eight hour shift. Also Nike let its contractors in developing countries to use child labor under sub-standard conditions. On the other hand, the least unethical Nike’s decision is to have a TV commercial featured a Manchester United player explaining how spitting at a fan and insulting a coach won him a Nike contract.
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.