Good decision making when it comes to packaging is key in making a successful company and brand image. Packaging is a crucial part of selling and marketing a product as well as raising their brand image. Packaging has two different types: primary package and secondary package. Primary package is the “one that the consumer uses, such as the toothpaste tube” (Grewal and Levy 360). Secondary package is “the wrapper or exterior carton that contains the primary package and provides the UPC label used by retail scanners” (360). Companies use product packaging as a way to protect their products as well. An example of this would be with how Apple packages their products. With the Apple iPhone, they package it in a way that is attractive to their customers. …show more content…
What may ultimately determine the success in some instances may be packaging. If a company does not have a positive brand image or they do not have one in which someone recognizes, their company may fail. By having a strong brand image and good packaging, it ensures that customers will be more drawn to your product, or products, because it allows the products to appeal to multiple markets. Packaging is important to the success of an organization because of how it influences product sales. Packaging is important because it could determine the success of the company. Packaging not only affects its customers, but the retailers and manufacturers as well. As a result of poor packaging, a company could gain a negative brand image. In order for a company to become successful, they must be careful as it pertains to what they want their customers to see. As a company, you want to attract the customer to the product. In order to create a competitive advantage, they must stand out from their competitors and a way they could do so is by creating promotions to attract customers. The way in which they package could also affect a consumer’s decision. It …show more content…
Packaging has the ability for companies to charge more for their product, when their product has changed at all. Making packaging more appealing, or just simply changing the packaging, can affect consumers perception about the value of the product. For example, milk companies in the past have sold their milk in plastic gallons. This packaging is a classic form of packaging that doesn’t add any value to the product, but effectively packages the product safely. Recently different milk companies like Fairlife and Trumoo have developed different bottles to contain their milk. Fairlife's largest bottle is a 52 oz. bottle of milk that doesn’t look anything like the typical plastic gallon. Since this packaging is more appealing and adds a perceptive value, Fairlife charges $4.29 a bottle. A typical gallon of milk usually costs around $2, and 52 oz. is less than half a gallon. This staggering price comes from simply from packaging. By changing their bottle to a fancier and more attractive bottle, they are able to charge a higher price for a smaller bottle. Since these bottles are smaller, they are also able to charge more hoping that consumers will buy more than one bottle at a time. Taking advantage of people’s perception of what is actually valuable, Fairlife is able to make a large profit off of less actual product. Another way companies are able to charge more for their products is by packaging their
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
The packaging aspect involves gathering the communication materials, combining them into one package, and distribution. The materials can be used by employees to answer some basic questions they may have. If their questions can not be answered, they are encouraged to contact the human resource department (of Capital) or Arbor.
“Most successful businesses have a carefully crafted image that separates them from the competition and helps to establish a solid public presence,” remarks Allison Green. A distinct corporate image benefits many aspects of any business. Public relations rely on image to attract new customers and to generate repeat business. Finance departments depend on image to impress investors and shareholders with a sense of stability. Employees feel more secure when a company has a good image.
TricorBraun relies on having more selections that give its customers control and a large selection of stock molds. In North America and considerable access to global resources factor in custom package design and engineering, logistics, and international sourcing. TricorBraun offers the best packaging options available, and the difference comes from the company 's devoted customers, employees and values they share (http://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1168&context=grrj). During the course of TricorBraun history of leadership and values, have facilitated delivery on promises to customers and
Due to the various options of distribution channels their prices vary. Consumers take that into consideration when purchasing their products.
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
Secondary packaging is displayed on airplane tickets which will include contact information for the airlines and travel details. Secondary packaging will also be green and display the same logo. The intent of the packaging is to be minimal in order to cut costs.
We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it
Price can sometimes be an indicator of quality with a higher price indicating higher quality (Mowen & Minor, 1998). Consumers perceive that a higher price can be attributed to the higher cost of quality control. Some consumers are highly price sensitive (elastic demand), whereby a high price may shift consumers to competitive brands (Mowen & Minor, 1998). Therefore, price can have a positive or negative influence on customers.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
The packaging should not support mould growth. The risk is greatest with cellulosic substance and if the use of such materials is unavoidable, the attack may be minimized by
While improving packaging is one part of marketing, more importantly is the process and how it is executed. Making sure the process is executed and the steps have been properly researched will ensure success. If there have been no studies in the current market for what may be needed then trying to sell plasma televisions in a third world country may not be to successful.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.
Dell, Tyson, Samsung, and watermelon farms purchase boxes to ship their products to stores and occasionally directly to consumers. Grocery stores and fast food restaurants purchase paper sacks to hold the customer’s goods. McDonalds and Starbucks acquire the coffee cups directly from the manufacturer. Cutsize paper is purchased and distributers, like Wal-Mart, Staples, and Office Max, break the pallets and sale individual reams and cartons to consumers. The vast majority of the buyers of paper are major customers, and they often prefer generic products; therefore purchasers have tremendous bargaining power. Manufacturers attempted to raise prices in the mid 2000’s, but they met with strong opposition and the efforts failed (“Paper business in mature”’, 2013). Even when manufacturers shifted modes and found methods to produce paper more cheaply by increasing productivity as much as 30%; buyers demanded, and received lower prices from the
keropok lekor is a famous snack food that comes from the East Coast of Peninsular Malaysia. It is dedicated Terengganu and now many commercialized worldwide. In general, crackers can be categorized as a kind of snacks made from flavored with fish or shrimp. The study was conducted aimed at promoting keropok lekor with emphasis on product packaging. Today, we can see many of the food product is not according to the characteristics that should be included in every packaging. To attract customers, the packaging must be twists and interesting. To obtain an attractive packaging should priority to the characteristics element. Produces a very creative packaging affects a packaging. Questionnaires will be the main method to use to