Importance Of Feasibility Study Heritage Hotel

1347 Words3 Pages
bulb-icon

Recommended: Feasibility study introduction

1. Introduction
A Feasibility study examines the practicability of a business. The purpose of feasibility study will look at how a certain in old building while evolve to heritage hotel can work in a long-term basis or endure financial risks that may come. Another important purpose that it helps the planners focus on the project and reduce the possibilities. For the operational aspect, the analysis determines whether the plan has the necessary resources for it to be practicable. Feasibility study looks at the now a day market and studies the anticipated growth of the target market sector.

Many of the old-style buildings have historical value in Hong Kong and they can be evolved into heritage hotels through redevelopment and renovation to …show more content…

3.1.1 Nature of business
Heritage Hotel is a general form of hotel as a marketing approach, but the difference is there are historical background of cultural relics as a themed basis. Also, there is difference with the luxury hotel as there would not offer the special facilities and value-added service, for example the swimming pool, meeting room or gym service.

3.1.2 Product
According to Kotler (1994) identifies the three levels of product which is core product, tangible product and augmented product. Firstly, the core product is provided the accommodation service to the guests. Secondly, the tangible level of the product is the heritage hotel itself as it is from old building to evolve to heritage hotel. Finally, the augment product of heritage hotel is conduct the redevelopment and renovation as it is the purpose of the

Show More
Related

  • Preservation of Modern Buildings in Cincinnati: An overview of the challenges, history and arguments to preserve modern buildings.

    1435 Words  | 3 Pages

    Although preservation is not a new concept and been practiced for centuries, designating historic landmarks, structures and buildings as historically significant and preserving them is a new phenomena, which brings us to a fairly straight forward question of what to preserve and what not to. The advent of new materials and advancement of construction technologies changed the style of building significantly from time to time, especially over the course of last two centuries. Although the basic construction materials like brick, wood, lime and stone are in use for centuries, the recent addition of concrete, steel and glass to that list completely overhauled the mode in which the buildings are being built. Taking into account the need, the scale and the pace of construction posed by rapid industrialization, the style of building took an unprecedented form of architecture starting in early twentieth century.

    Read More

  • Hilton Case Study Analysis

    959 Words  | 2 Pages

    The competition in the hospitality industry is increasing. Hilton and Intercontinental Hotels are of same class, offering same quality services; this is making each hotel to face very high threats of substitute products. For model, in the absents of Hilton, Intercontinental will satisfy the customers’ needs perfectively and the same time, if Intercontinental is absent, Hilton will satisfy the needs of the customers perfectly.

    Read More

  • Junction Hotel Case Study

    1383 Words  | 3 Pages

    Rationalisation within organisations and industry is a complex and diverse operation (Kalberg, 1980) which was implemented historically (Ibid) but can still be seen thriving within certain modern institutions globally (Ritzer, 2010), affecting various outputs of activity (Davis, 2009). This study will outline and introduce rationalisation, identifying key concepts such as bureaucracy and introducing early pioneers of the movement such as Henry Ford, it will explain how rationalised techniques are utilised in the pursuit of efficiency and control in the workplace through key theories and studies assimilated from a variety of academic resources. It will then apply this theory to the running case study, “Junction Hotel” and explore the practical

    Read More

  • The Connellee Hotel In Eastland, Texas

    449 Words  | 1 Pages

    Some people may say that old buildings are just a waste of space. That select group of people have not seen the magic of turning an eyesore of a building into a true masterpiece. This magic has occurred to the Connellee Hotel in Eastland, Texas. The transformation from an abandoned hotel that was opened back in the late 1920’s to the center that now holds banquets, proms, and weddings is truly astonishing and should be appreciated. The Connellee Hotel is a perfect example of why old buildings should be preserved and not destroyed.

    Read More

  • Western Inn Case

    444 Words  | 1 Pages

    The renovation of the existing space has minor structural implications as new materials are added to the building and the use of the space per the architectural and functional requirements are different than original. An approximate design process, including repainting the exterior of the building was conducted to update the visual appeal from the highway. Also, cosmetic upgrades to the foyer in terms of repainting and possible structural addition would have a lasting effect on the perception of how guests are greeted when entering the hotel.

    Read More

  • Global Leader of Hospitality: Hilton Hotels and Resorts

    1944 Words  | 4 Pages

    The most prestigious name in the industry, Hilton Hotels & Resorts stands as the stylish, enthusiastic and global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of innovative approach to products, facilities and service. They help make traveling easier with smart design, innovative restaurant concepts, authentic hospitality and assurance to the global community.

    Read More

  • Essay On Jamaica Pegasus Hotel

    1064 Words  | 3 Pages

    ... be on the facilities and services offered by the hotel to accommodate such persons such as the meeting rooms, conference rooms, ball rooms etc. while on the other hand, when aiming at the persons for a pleasurable visit then the marketer would more likely emphasize on the fun and exciting facilities that would interest them such as sports bar, tennis courts, treatment facility etc.

    Read More

  • Ritz Carlton Background

    637 Words  | 2 Pages

    The company has grown a collection of the finest hotels around the world since. Several of these hotels are historic landmarks, following a commitment of The Ritz-Carlton Hotel Company to preserving architecturally important buildings. One of these examples is The Ritz-Carlton, Huntington Hotel & Spa.

    Read More

  • Maintenance Management Systems for Malaysian Heritage Buildings

    3612 Words  | 8 Pages

    The over 3 centuries of colonial rule in Malaysia is still evident today by the presence of the unique colonial architectural styles left behind by colonial powers of British, Dutch, and the Portuguese. These unique heritage buildings can be seen in all major cities and were fundamental to the establishment of heritage cities in the country. Cities like George Town, Ipoh, Kuala Lumpur, Kuching, Malacca and Taiping have many historical buildings built during the colonial era (1511 - 1957) with different architectural styles and influences. To date, the heritage buildings in these cities have become one of the urban identities for these cities (Ismail et al, 2006). Common examples of these buildings include railway stations, mosques, prisons, schools, palaces, traditional Malay houses, Indian temple...

    Read More

  • Case Study: A Taste Of Old Hong Kong

    1374 Words  | 3 Pages

    The commence of a number of redevelopment projects and the historical buildings revitalisation plans for the former Lai Chi Kok Hospital, North Kowloon Magistracy and Mei Ho House bring new impacts to the district, promoting its tourism, cultural and creative industries. While redeveloping this district, preserving the district culture including street life of residents, built heritage and so on are needed, the Government should take them into consideration, so that the unique characters can be

    Read More

  • Analysis of Hilton Hotels

    870 Words  | 2 Pages

    The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.

    Read More

  • Rosewood Branding Strategy

    744 Words  | 2 Pages

    -“Sense of Place” philosophy- each hotel has a local character and culture of the given location. Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors. This was a power tool that Rosewood had!

    Read More

  • Tourism Destination Essay

    1248 Words  | 3 Pages

    The article discusses the five key approaches of destinations, which I relate back to the types of tourism development discussed in chapter four of our textbook. There are three types of tourism development and they include tourist enclaves, resorts, and tourism zones (Williams, Stephen, and Alan Lew, pg. 87-88). The topic of this article and these types of tourism development relate to each other because these forms of tourism development are “destinations” in themselves. For example, one of the forms of tourism development is a resort. The textbook defines a resort as “a specific property that offers a combination of accommodations and leisure and recreation services, and a destination that collectively offers these” (Williams, Stephen, and Alan Lew, pg. 87-88). I relate this definition back to the first key approach discussed in the article, which is explaining how the basic needs of a destination are having a destination, transportation, and activities within the destination ((Howie, F. (2003). Managing the tourist destination. London: Cengage Learning EMEA)” (Jovicic, Dobrica Z). This is the first step in making a certain place a destinations that tourists will want to

    Read More

  • Marketing In The Tourism Industry

    1504 Words  | 4 Pages

    In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as

    Read More

  • Product & Services: Airasia's Product And Services

    706 Words  | 2 Pages

    The term "product" refers to tangible, physical products as well as services. It also means defining the characteristics of your product or service to meet the customers' needs. AirAsia’s philosophy is girded by the fact that they have been seen as a small airline competitor for many years. Therefore, in order to win more customers and return customers, they need to ensure that their primary products and services are up to par and meet the defining needs of customers. AirAsia offered (product) tangible and (services) intangible good to increase the demand of customer. (AIR ASIA MARKETING PLAN, 2015)

    Read More

More about Importance Of Feasibility Study Heritage Hotel

Open Document